BENTONVILLE (dpa-AFX) - As part of the company's mission to make great
tasting food accessible for customers, Walmart (WMT) announced its latest
private brand innovation, bettergoods, with items range from under $2 to under
$15, with most products available for under $5. It includes 300 items spanning
Walmart's aisles, including frozen, dairy, snacks, beverages, pasta,
soups, coffee, chocolate and more.

'Today's customers expect more from the private brands they purchase - they want
affordable, quality products to elevate their overall food experience. The
launch of bettergoods delivers on that customer need in a meaningful way,' said
Scott Morris, senior vice president, private brands, food and consumables,
Walmart.



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