* A new logo celebrates the company's successful shift toward pure-play

    business aviation. The symbol itself, the Bombardier Mach, features the
    silhouette of an aircraft breaking the sound barrier, while the strokes of
    wind over a wing reference the company's heritage
  * The employee value proposition "where heart meets mastery" focuses on
    Bombardier's talented people, celebrating the workforce's renowned passion,
    its incredible craftsmanship and profound technological expertise

MONTRÉAL, April 24, 2024 (GLOBE NEWSWIRE) -- Bombardier, the worldwide leader in
business aviation, today unveiled a new brand identity anchored by the evolution
of the company's logo. As Bombardier successfully moves forward as a company
with a sole focus on designing, building and servicing the world's best business
jets, the new brand identity will reinforce and propel the company's unique
approach to its customers and stakeholders-putting people at the centre and
instilling a one-of-a-kind sense of family.
Bombardier has established itself as a world leader in business aviation
building on the pillars of its smooth-flying business jet portfolio, freshly
expanded worldwide service network and a successful, growing Bombardier Defense
team. Throughout its industry-defining history, Bombardier has maintained its
bold innovative spirit while remaining true to its entrepreneurial roots and
family values. The new brand identity reflects the success of Bombardier's
passionate and talented teams, who set the standard when it comes to delivering
the highest performing jets and world-class service to their clients around the
world.
"Today is a historic moment for more than 18,000 incredibly talented and
passionate Bombardier team members. Our iconic company is looking forward with
confidence and an innovative spirit, two notions captured elegantly in our new
logo and brand evolution," said Éric Martel, President and CEO, Bombardier. "Our
clients worldwide are leaders who shape the world and who expect us to deliver a
truly memorable experience. When asking them what sets Bombardier apart, the
notion of 'like family' comes back time and again as a true differentiator."
Martel added: "Finally, Bombardier would not be where it is today without the
best people. They are true masters of their craft, bridging some of the world's
most complex technology with a highly personal and passionate approach to
aircraft interior artistry, defense modifications, 24-7 services and much more.
Our new company brand honours these highest standards our people themselves have
set for our industry."
A new logo, inspired by innovation and heritage
The new Bombardier logo celebrates the company's successful shift toward
building, designing, servicing and modifying the world's best jets. The symbol
itself, the Bombardier Mach, features the silhouette of an aircraft breaking the
sound barrier-an ode to the ambition and innovative spirit of Bombardier's
talented people-while the strokes of wind over an aircraft reference the
company's deeply rooted heritage and the Learjet brand's storied winglet
iconography.
"This evolved brand is a catalyst for Bombardier to differentiate itself as a
global leader, not just amongst aerospace and defense peers, but proudly with
the world's leading inspirational brands," said Ève Laurier, Vice President,
Communications, Marketing and Public Affairs, Bombardier. "Our brand has been
crafted to coherently tie notions of our heritage and precision-driven
engineering. The brand describes our future, in which we will express a
heightened sophistication of our technology, how our employees master their
craft and, above all, the customer experience."
Laurier added: "Bombardier's new impactful logo echoes the pride and passion we
all have for our industry and will further be supported by a suite of evocative
imagery featuring Bombardier's own team members at the peak of their respective
craft. Their work to elevate performance and sustainability in business
aviation, services and defense continues to redefine the industry."
Fusing technology with the notions of customer experience and sophistication is
further reflected in the bespoke typeface leveraged by the new logo. The
typeface is both modern and refined with subtle serifs that connect to the
language of the symbol and highlight Bombardier's passion for precision.
Forward-looking, forward-thinking
The Bombardier Global 8000* aircraft is a key example of this. This "flagship of
a new era" is set to enter service in the second half of 2025((1)) as the
ultimate all-in-one jet, delivering the fastest speed, longest range and the
smoothest ride in the industry. In parallel, Bombardier has further taken the
lead on the future of aircraft design with the EcoJet research project, a
groundbreaking initiative that leverages the blended-wing-body aircraft
configuration to reduce emissions by up to 50%((1)).
Bombardier Defense will also carry forward its mission as a flexible and
reliable ally to worldwide governments and militaries. The group will continue
operating under the Bombardier Defense flag, offering innovative capabilities
equipped on aircraft such as the Bombardier Global 6500, which are changing what
is possible in the surveillance, reconnaissance and multi-mission spaces, and
more.
About Bombardier
At Bombardier (BBD-B.TO), we design, build, modify and maintain the world's
best-performing aircraft for the world's most discerning people and businesses,
governments and militaries. That means not simply exceeding standards, but
understanding customers well enough to anticipate their unspoken needs.
For them, we are committed to pioneering the future of aviation-innovating to
make flying more reliable, efficient and sustainable. And we are passionate
about delivering unrivaled craftsmanship and care, giving our customers greater
confidence and the elevated experience they deserve and expect. Because people
who shape the world will always need the most productive and responsible ways to
move through it.
Bombardier customers operate a fleet of approximately 5,000 aircraft, supported
by a vast network of Bombardier team members worldwide and 10 service facilities
across six countries. Bombardier's performance-leading jets are proudly
manufactured in aerostructure, assembly and completion facilities in Canada, the
United States and Mexico.
For Information
For corporate news and information, including Bombardier's Environmental, Social
and Governance report, as well as the company's plans to cover all its flight
operations with a Sustainable Aviation Fuel (SAF) blend utilizing the Book and
Claim system visit bombardier.com (http://www.bombardier.com).
Learn more about Bombardier's new brand on this new dedicated web page
(https://bombardier.com/en/our-world/our-
brand?utm_source=newswire&utm_medium=referral&utm_campaign=corp_brand_WW_FY24_bo
mbardier-launch&utm_content=press-release). Follow us on X @Bombardier
(http://www.twitter.com/bombardier).
Media Resources
Bombardier General Contact Webform (https://bombardier.com/en/media/media-
contacts/)
Bombardier Media Kit
(https://bombardier.mediavalet.com/portals/Bombardier_2024Rebrand)
Mark Masluch
+1-514-855-7167
mark.masluch@aero.bombardier.com (mailto:mark.masluch@aero.bombardier.com)
Bombardier, Learjet, Global, Global 6500 and Global 8000 are registered or
unregistered trademarks of Bombardier Inc. or its subsidiaries.
*The Global 8000 aircraft is currently under development and remains to be
finalized and certified. It is expected to enter into service in 2025. All
specifications and data are approximate and may change without notice and are
subject to certain operating rules, assumptions and conditions.
((1)) Forward-looking statement based on current expectations. By their nature,
forward-looking statements require the Corporation to make assumptions and are
subject to important known and unknown risks and uncertainties, which may cause
actual results in future periods to differ materially from those set forth in
the forward-looking statements. Please refer to the "Forward-Looking Statements"
disclaimer contained in Bombardier Inc.'s most recently published financial
report for additional details.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/42ae3e16-0781-44ca-a524-
24448b5b145e
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