STAIDIUM U.S. to demonstrate its KI-powered Streaming-Technology at a MLS
NEXT PRO match

EQS-News: SPORTTOTAL AG / Key word(s): Expansion
STAIDIUM U.S. to demonstrate its KI-powered Streaming-Technology at a MLS
NEXT PRO match

28.03.2024 / 17:12 CET/CEST
The issuer is solely responsible for the content of this announcement.

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STAIDIUM U.S. to demonstrate its KI-powered Streaming-Technology at a MLS
NEXT PRO match

The MLS NEXT PRO regular season match will be streamed live by STAIDIUM
U.S.' fully automated and AI-based camera system as part of the MLS
Innovation Lab program.

DALLAS (March 28, 2024) - STAIDIUM U.S., a leader in using artificial
intelligence (AI) to deliver automated sports streaming, has announced that
it will stream the regular season match Orlando City B vs. Inter Miami II of
MLS NEXT PRO. The match will be hosted at the 2024 Generation adidas Cup,
the premier international youth soccer tournament hosted by Major League
Soccer and MLS NEXT.

This year's Generation adidas Cup features the most global field in the
competition's 15-year history. The tournament will see representation from
every MLS academy and 49 different club academies, from a record-breaking 15
countries spanning four different continents, for a total of 80 teams (40 in
each age group, U-17 and U-15).

As part of the recently-launched MLS Innovation Lab, MLS NEXT Pro will
partner with STAIDIUM U.S. to trial their AI-powered and 5G-enabled camera
to offer live streams and automated broadcast productions of season matches.
Leveraging an OTT platform, the live streams will feature highlights and
advanced game and player analytics.

Companies within the MLS Innovation Lab will have an unparalleled breadth of
testing opportunities, and the Orlando vs. Miami MLS NEXT Pro match will
provide a real-world environment for these companies to test their
respective capabilities. Following the conclusion of all testing
opportunities, companies within the MLS Innovation Lab cohort will be
selected to present to MLS executives and owners with the promising
companies having the potential to earn long-term strategic partnerships and
investment opportunities from the League.

To learn more about STAIDIUM, visit https://staidium.tv.


About SPORTTOTAL AG/STAIDIUM INC
STAIDIUM U.S. is a subsidiary of SPORTTOTAL AG (ISIN: DE000A1EMG56),
headquartered in Cologne (Germany). SPORTTOTAL AG is a technology and media
company on a growth path in the rapidly scalable digital business with
streaming platforms, in the high-margin international project business, as
well as in the live events business. The company, which was founded in 1979,
operates a high-traffic portal through sporttotal.tv, with strong growth for
online sport videos and live streaming. The company equips sports clubs with
self-developed camera technology which enables sports events to be
transmitted live in a high quality and fully automatically on sporttotal.tv.
SPORTTOTAL AG's service portfolio also comprises the technical equipping of
racing circuits and sports facilities, as well as the production and
marketing of sports events such as the ADAC TOTAL 24-Hour Race at the
Nürburgring. In addition, SPORTTOTAL AG operates with its Deutsche
Telekom-powered Media house "FORTY10" linear TV channels and successfully
broadcasted the FIFA World Cup 2022 for MagentaTV.

About MLS NEXT
Launched in 2020, MLS NEXT is the most elite platform for youth player
development in North America. With a commitment to innovation and providing
access and representation, MLS NEXT players receive the best training and
coaching as they prepare for their futures, both in soccer and in life.
Throughout a season, MLS NEXT hosts four marquee events across the country,
including the Generation adidas Cup, which features MLS academies playing
against the top international clubs in a week-long tournament. Membership
for the 2023-24 season includes 29 MLS academies, 114 Elite Academies (143
total clubs), 677 teams and over 15,000 players across the U.S. and Canada.

For more information about MLS NEXT, visit www.mlssoccer.com/mlsnext.

About MLS Innovation Lab
MLS Innovation Lab is the latest initiative from Major League Soccer, which
has been recognized as a global leader in innovation. The program will
identify and incubate the next generation of sports tech companies by
utilizing the MLS ecosystem including MLS NEXT FEST, Generation adidas Cup,
MLS NEXT Cup and the MLS NEXT All-Star Game, among others. Each year, a
group of high-potential companies are invited to immerse themselves in this
unique testing environment, fostering rapid development of novel products
and technologies. MLS provides direct access to its expertise and network,
ensuring accelerated development for participants.

For more information on MLS Innovation Lab, or to be considered for the
program in the future, visit www.MLSsoccer.com/InnovationLab.

About MLS NEXT Pro
Launched in 2022 by Major League Soccer, MLS NEXT Pro is a professional
men's soccer league in the United States and Canada that completes the pro
player pathway from MLS NEXT to MLS first teams. MLS NEXT Pro is celebrating
its third season in 2024 with 29 teams. The majority of MLS NEXT Pro's
matches are broadcast on Apple TV as part of the partnership between Apple
and MLS.

For more information about MLS NEXT Pro, visit www.mlsnextpro.com.


Contact:
SPORTTOTAL AG
Am Coloneum 2
50829 Köln
Germany
Tel: +49 (0) 221 7 88 77 0
Email: investorrelations@sporttotal.com


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28.03.2024 CET/CEST Dissemination of a Corporate News, transmitted by EQS
News - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

The EQS Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Archive at www.eqs-news.com

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   Language:       English
   Company:        SPORTTOTAL AG
                   Am Coloneum 2
                   50829 Köln
                   Germany
   Phone:          +49 (0)221 7 88 77 0
   Fax:            +49 (0)221 7 88 77 199
   E-mail:         info@sporttotal.com
   Internet:       www.sporttotal.com
   ISIN:           DE000A1EMG56
   WKN:            A1EMG5
   Listed:         Regulated Market in Frankfurt (General Standard);
                   Regulated Unofficial Market in Berlin, Dusseldorf,
                   Hamburg, Stuttgart, Tradegate Exchange
   EQS News ID:    1870203

End of News EQS News Service
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1870203 28.03.2024 CET/CEST