SAN FRANCISCO, March 28, 2024 (GLOBE NEWSWIRE) -- Meltwater, a leading global
provider of media, social and consumer intelligence, today announces a new
partnership with Social Factor, a global digital agency focusing on social CRM
and strategy. With this partnership, Meltwater and Social Factor customers will
be able to leverage the best of Meltwater's social analytics and social media
management solutions alongside Social Factor's specialization in social media
operations and community management.
Social Factor helps enterprise-level clients turn digital chaos into human
connection through content moderation, community management, analytical data,
governance, training, and security. They have deep expertise working with
innovative technology solutions to foster customer engagement on behalf of
Fortune 500 companies and other large, global enterprises. The Meltwater social
listening and social media management solutions help teams to stay on top of
conversations about their company, industry and competitors, make sense of the
data with advanced analytics and insights, and act on these insights, engaging
with their customers and building community across platforms from one central
tool. Together, Meltwater and Social Factor will enable teams to transform their
social strategy and connect with their customers in smarter, more targeted ways
to drive business performance and growth.
The announcement comes as part of Meltwater's investment in developing a dynamic
partner ecosystem, following the appointment of Doug Balut as Senior Vice
President of Global Alliances and Partnerships at the end of 2023. Balut is
spearheading the development of Meltwater's partnership strategy, channel sales
organization, and partner go-to-market strategies, all aimed at propelling
Meltwater's growth, creating more value for customers and solidifying its
position as an enterprise-grade suite of solutions.
"We are very excited to begin this partnership with Social Factor which will
give our joint customers access to Meltwater's vast dataset and use social media
to manage their brands and connect with customers," said Doug Balut, SVP of
Global Alliances and Partnerships, Meltwater. "The insights we are able to
provide, coupled with Social Factor's award-winning agency offerings, gives our
customers more power than ever before to hit their goals and grow their
businesses through social."
"Through our partnership with Meltwater, we're furthering our commitment to
redefine social media marketing by merging advanced social CRM capabilities with
strategic expertise. At Social Factor, we believe in the power of authentic
connections and community building," said Scott Parker, CEO of Social Factor.
"Together with Meltwater, we're empowering brands to not only monitor their
social impact but also to cultivate meaningful relationships and drive tangible
results in the digital space."
For more information, please contact:
Kelly Costello
Corporate Communications Director
pr@meltwater.com
Madison Stewart
Social Factor PR
madison.stewart@socialfactor.com
About Meltwater
Meltwater empowers companies with a suite of solutions that spans media, social,
consumer and sales intelligence. By analyzing -1 billion pieces of content each
day and transforming them into vital insights, Meltwater unlocks the competitive
edge to drive results. With 27,000 global customers, 50 offices across six
continents and 2,300 employees, Meltwater is the industry partner of choice for
global brands making an impact. Learn more at meltwater.com.
About Social Factor
Social Factor is the human layer of digital customer experience. Enterprise
clients need the best solutions to bring to life the digital experiences their
customers' demand. In a world where social media connects us more than ever, we
work with some of the biggest global brands today, from Fortune 500 companies to
category-leading national retailers. Our team brings certified people, real-
world tested processes, and deep platform expertise together to help world-
changing brands succeed through unified CX. Learn more at socialfactor.com.
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