23.01.2024 16:43:03 - dpa-AFX: Marriott International, Delonix Group Reaches Long-Term Strategic Cooperation Deal In Mainland China
BETHESDA (dpa-AFX) - Marriott International and Delonix Group, China-based
hospitality company, Tuesday announced a long-term cooperation agreement under
which the two companies will work together to grow Marriott's Tribute Portfolio
brand in mainland China.
The Delonix portfolio currently includes ten hotel brands with over 1,400 hotels
open or in the development pipeline.
Marriott International will franchise its Tribute Portfolio brand in connection
with selected Grand New Century and other premium brand hotels managed by
Delonix Group.
'Our collaboration with Marriott International demonstrates our confidence in
the premium hotel market in China,' commented Alex Zheng, Executive Chairman of
Delonix Group. 'Leveraging the strength of Marriott International's Tribute
Portfolio brand, competitive affiliation cost structure, and robust loyalty
program in China and globally, as well as Delonix Group's fast-growing
Betterwood membership program, we are committed to offer additional value to
hotel owners and elevated travel experiences for Chinese travelers. The
agreement represents an unprecedented opportunity to drive the long-term growth
of Delonix premium brands and Tribute Portfolio in China.'
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