New York, NY, May 02, 2024 (GLOBE NEWSWIRE) -- Building on their successful
partnership, INVNT GROUP and MSM (Media & Sport Management) enhance service
offerings and commercial solutions tailored for talent and brands within the
booming motorsports industry.
INVNT GROUP, the global brand storytelling agency portfolio, was named Best
Global Media Agency at the 2023 Automotive Marcomm Awards by Autocar, for
groundbreaking campaigns with Lamborghini, Formula E, General Motors, Lotus,
Rolls Royce and more. Over four decades, MSM has built standout relationships
between brands, drivers, teams, and championships at the pinnacle of motorsport,
including sponsorships, hospitality, and events.
The partnership brings the appointment of Roc Nation music and entertainment
veteran, Luca Zanello, as SVP of Content Strategy at INVNT GROUP, fortifying the
global suite of award-winning capabilities and integrated services within the
motorsports including strategy, partnerships, experiential, digital, Web3,
content, and culture. Zanello reports into Scott Cullather, President and CEO of
INVNT GROUP, and CEO of INVNT.ATOM.
"Motorsports have not only captured the global imagination but have accelerated
the expansion of its cultural influence at unprecedented speed. Our evolving
collaboration with MSM, and appointment of Luca, places us at the forefront,
allowing us to deliver pioneering, bespoke solutions to the motorsports
industry. We are committed to enhancing the connection between brands, talent,
and partners with audiences worldwide through dynamic storytelling and
groundbreaking experiences. Together, we are charging the future of motorsports,
transcending the boundaries of the racetrack," said Scott Cullather.
The partnership aims to deliver strategies within the motorsport domain,
leveraging both INVNT GROUP and MSM's deep rooted motorsports network and
industry expertise.
Enrico Zanarini, Founder and CEO of MSM, expressed: "This is more than a
partnership expansion; it's how we redefine motorsport marketing. With MSM's
deep history in the motorsports industry, and INVNT GROUP's storytelling
expertise, we are poised to deliver exciting and unexpected engagement programs
that resonate deeply with fans and stakeholders alike."
Luca Zanello, commenting on his new role, added, "Joining this dynamic team
during a transformative era in motorsports is truly exhilarating. We are
redefining the limits of motorsports engagement by introducing comprehensive
programs that blend traditional approaches with cutting-edge digital and
experiential strategies. Our goal is to unite and excite fans globally, offering
them novel and captivating experiences that not only entertain but also deepen
their connection to the sport."
This strategic allegiance is a significant milestone in the evolution of
motorsport marketing and the overall industry, promising next-generation
strategies and enhanced engagement for clients, brands, partners, and audiences
across the globe.
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ABOUT INVNT GROUP
INVNT GROUP(TM) represents a growing portfolio of complementary disciplines
designed to help forward-thinking brands and organizations everywhere, impact
the audiences that matter, anywhere.
Headed by President and CEO, Scott Cullather, INVNT GROUP amplifies globally
with offices in New York (HQ), Sydney, London, Singapore, Dubai, San Francisco,
Stockholm, Mumbai, Detroit, and Washington D.C.
The GROUP consists of the founding, live brand storytelling agency, INVNT; brand
strategy & creative-led culture consultancy, Meaning; production studio &
creative agency, HEV?; live events for colleges and universities, INVNT Higher
Ed; digital innovation agency, INVNT.ATOM; creative multimedia experience
studio, Hypnogram, and live entertainment production company, ITP Live. For more
information visit: https://invntgroup.com/
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ABOUT MSM
MSM is a leader in the world of motorsport and has been fostering standout
relationships between brands, drivers, teams and championships for over 40
years.
The team specializes in individual and corporate management, offering clients
their expertise across the marketing mix. MSM is active in sponsorship
facilitation, commercial opportunity development and execution, client
representation, tailored hospitality offerings, and managing bespoke events on
and off track. Having spent four decades in the most innovative sporting
environment, MSM has developed an approach that is tailor-made for partners to
unlock their full potential.
MSM's deep insight and unparalleled know-how enable their partners to connect
with both new and existing audiences in an authentic way, while also delivering
measurable commercial impact. For more information, https://msmgroup.com
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