MGI - Media and Games Invest SE Releases On-Device Targeting-AI ATOM 3.0 to
10,000+ Apps

   MGI - Media and Games Invest SE Releases On-Device Targeting-AI
   ATOM 3.0 to 10,000+ Apps

   April 29, 2024 (13:45 CEST) - MGI - Media and Games Invest SE
   ("MGI" or the "Company", ISIN: SE0018538068; Ticker: M8G; Nasdaq
   First North Premier Growth Market and Scale Segment Frankfurt
   Stock Exchange) announces the release of ATOM 3.0, an
   industry-first on-device targeting solution for iOS that gives
   mobile marketers the ability to meaningfully predict the traits
   of anonymous users in a privacy compliant manner, providing a
   significant competitive advantage in an ecosystem where 75
   percent of iOS users opt out of tracking, with a similar trend
   predicted on Android.

   By utilizing cutting-edge on-device AI technology, ATOM processes
   mobile device signals and real-world context to predict user
   traits and classify them into cohorts, providing advertisers with
   the tools needed to deliver highly personalized advertising
   experiences while ensuring full compliance with privacy
   regulations.

   Originally launched in 2021, ATOM 3.0 is now seamlessly
   integrated with MGI's HyBid SDK. The HyBid SDK provides
   advertisers with access to over 1.5 billion users across more
   than 10,000 apps worldwide. This unparalleled scale makes ATOM
   3.0 the only currently available scalable solution for targeting
   ID-less users on mobile, ensuring that advertisers and publishers
   can maintain addressability and engagement with their audience
   while respecting user choice.

   To foster widespread adoption and maximize its impact across the
   digital advertising ecosystem, ATOM 3.0 will be made available
   for free for publishers and advertisers at the start, whereas
   based on substantially improved targeting possibilities, higher
   CPM's will be achieved.

Remco Westermann, CEO of MGI

   "The development of a scalable solution for privacy conform
   ID-less targeting is a big opportunity in a strongly changing
   advertising environment. Following our initial release now
   approximately 3 years ago, we took the time to significantly
   further develop ATOM and to strategically integrate it into our
   trusted HyBid SDK, streamlining implementation for thousands of
   publishers and enabling them to connect to billions of users.
   This seamless approach not only simplifies adoption for
   publishers, but also significantly enhances ATOM's potential to
   meet advertisers' reach requirements. With the launch of ATOM
   3.0, we introduce a very promising product that aligns the
   interests of publishers and advertisers with consumer privacy
   expectations."

   ATOM in Short
     * By analyzing a wide array of device signals and real-world
       contexts, such as app usage pattern, session duration,
       session depth, gestures, screen brightness and more, ATOM
       3.0's sophisticated on-device machine learning models offer
       cohorts spanning across 10 key categories, including
       Behavioral, Demographic, Mobility, Attention, Engagement, and
       also can classify users into special cohorts like "Tech
       Enthusiasts", "Active Gamers", "Health and Fitness
       Advocates", and "Frequent Shoppers" without user data ever
       leaving the device.
     * Ad requests can be enriched with the cohorts to help
       advertisers make better decisions when IDs are unavailable.
       This method provides advertisers with the tools needed to
       deliver highly personalized advertising experiences while
       ensuring full compliance with privacy regulations, as no
       personal identifying information is transferred to third
       parties.
     * As the digital advertising ecosystem grapples with the
       disappearance of traditional identifiers, the integration of
       ATOM 3.0 into MGI's Hybid SDK emerges as the only currently
       available scalable solution designed to future-proof
       advertising strategies against evolving privacy regulations
       and shifting consumer expectations.

   To learn more about ATOM, please visit the ATOM website at:
   https://verve.com/atom/

Responsible parties

   The information in this release has been made public through the
   agency of the responsible persons set out below for publication
   at the time stated by MGI's news distributor EQS Newswire at the
   publication of this release. The responsible persons below may be
   contacted for further information.

For further information, please contact:

   Sören Barz
   Head of Investor Relations
   +49 170 376 9571
   soeren.barz@mgi-se.com, investor@mgi-se.com
   www.mgi-se.com

   Danesh Zare
   Senior Investor Relations Manager
   +46 70 916 7932
   danesh.zare@mgi-se.com

About MGI - Media and Games Invest SE

   MGI - Media and Games Invest SE (MGI) operates a fast-growing,
   profitable ad-software platform that matches global advertiser
   demand with publisher ad-supply while improving results through
   first party data from own games as well as AI driven contextual
   data solutions. MGI's main operational presence is in North
   America and Europe. Through investments in organic growth and
   innovation, as well as targeted M&A, MGI has built a one-stop
   shop for programmatic advertising, enabling companies to buy and
   sell ad space across all digital devices (mobile apps, web,
   connected TV and digital out of home), with the mission to make
   advertising better. MGI is registered as Societas Europaea in
   Sweden (registration number 517100-0143) and its shares are
   listed on Nasdaq First North Premier Growth Market in Stockholm
   and in the Scale segment of the Frankfurt Stock Exchange. The
   Company has three secured bonds that are listed on Nasdaq
   Stockholm and on the Frankfurt Stock Exchange Open Market. The
   Company's certified advisor on Nasdaq First North Premier Growth
   Market is FNCA Sweden AB; info@fnca.se.

1891871 29.04.2024 CET/CEST