MGI - Media and Games Invest SE Releases On-Device Targeting-AI ATOM 3.0 to
10,000+ Apps

EQS-News: MGI - Media and Games Invest SE / Key word(s): Product Launch
MGI - Media and Games Invest SE Releases On-Device Targeting-AI ATOM 3.0 to
10,000+ Apps

29.04.2024 / 13:45 CET/CEST
The issuer is solely responsible for the content of this announcement.

---------------------------------------------------------------------------

April 29, 2024 (13:45 CEST) - MGI - Media and Games Invest SE ("MGI" or the
"Company", ISIN: SE0018538068; Ticker: M8G; Nasdaq First North Premier
Growth Market and Scale Segment Frankfurt Stock Exchange) announces the
release of ATOM 3.0, an industry-first on-device targeting solution for iOS
that gives mobile marketers the ability to meaningfully predict the traits
of anonymous users in a privacy compliant manner, providing a significant
competitive advantage in an ecosystem where 75 percent of iOS users opt out
of tracking, with a similar trend predicted on Android.

By utilizing cutting-edge on-device AI technology, ATOM processes mobile
device signals and real-world context to predict user traits and classify
them into cohorts, providing advertisers with the tools needed to deliver
highly personalized advertising experiences while ensuring full compliance
with privacy regulations.

Originally launched in 2021, ATOM 3.0 is now seamlessly integrated with
MGI's HyBid SDK. The HyBid SDK provides advertisers with access to over 1.5
billion users across more than 10,000 apps worldwide. This unparalleled
scale makes ATOM 3.0 the only currently available scalable solution for
targeting ID-less users on mobile, ensuring that advertisers and publishers
can maintain addressability and engagement with their audience while
respecting user choice.

To foster widespread adoption and maximize its impact across the digital
advertising ecosystem, ATOM 3.0 will be made available for free for
publishers and advertisers at the start, whereas based on substantially
improved targeting possibilities, higher CPM's will be achieved.

Remco Westermann, CEO of MGI

"The development of a scalable solution for privacy conform ID-less
targeting is a big opportunity in a strongly changing advertising
environment. Following our initial release now approximately 3 years ago, we
took the time to significantly further develop ATOM and to strategically
integrate it into our trusted HyBid SDK, streamlining implementation for
thousands of publishers and enabling them to connect to billions of users.
This seamless approach not only simplifies adoption for publishers, but also
significantly enhances ATOM's potential to meet advertisers' reach
requirements. With the launch of ATOM 3.0, we introduce a very promising
product that aligns the interests of publishers and advertisers with
consumer privacy expectations."

ATOM in Short

  * By analyzing a wide array of device signals and real-world contexts,
    such as app usage pattern, session duration, session depth, gestures,
    screen brightness and more, ATOM 3.0's sophisticated on-device machine
    learning models offer cohorts spanning across 10 key categories,
    including Behavioral, Demographic, Mobility, Attention, Engagement, and
    also can classify users into special cohorts like "Tech Enthusiasts",
    "Active Gamers", "Health and Fitness Advocates", and "Frequent Shoppers"
    without user data ever leaving the device.

  * Ad requests can be enriched with the cohorts to help advertisers make
    better decisions when IDs are unavailable. This method provides
    advertisers with the tools needed to deliver highly personalized
    advertising experiences while ensuring full compliance with privacy
    regulations, as no personal identifying information is transferred to
    third parties.

  * As the digital advertising ecosystem grapples with the disappearance of
    traditional identifiers, the integration of ATOM 3.0 into MGI's Hybid
    SDK emerges as the only currently available scalable solution designed
    to future-proof advertising strategies against evolving privacy
    regulations and shifting consumer expectations.

To learn more about ATOM, please visit the ATOM website at:
https://verve.com/atom/

Responsible parties

The information in this release has been made public through the agency of
the responsible persons set out below for publication at the time stated by
MGI's news distributor EQS Newswire at the publication of this release. The
responsible persons below may be contacted for further information.

For further information, please contact:

Sören Barz
Head of Investor Relations
+49 170 376 9571
soeren.barz@mgi-se.com, investor@mgi-se.com
www.mgi-se.com

Danesh Zare
Senior Investor Relations Manager
+46 70 916 7932
danesh.zare@mgi-se.com

About MGI - Media and Games Invest SE

MGI - Media and Games Invest SE (MGI) operates a fast-growing, profitable
ad-software platform that matches global advertiser demand with publisher
ad-supply while improving results through first party data from own games as
well as AI driven contextual data solutions. MGI's main operational presence
is in North America and Europe. Through investments in organic growth and
innovation, as well as targeted M&A, MGI has built a one-stop shop for
programmatic advertising, enabling companies to buy and sell ad space across
all digital devices (mobile apps, web, connected TV and digital out of
home), with the mission to make advertising better. MGI is registered as
Societas Europaea in Sweden (registration number 517100-0143) and its shares
are listed on Nasdaq First North Premier Growth Market in Stockholm and in
the Scale segment of the Frankfurt Stock Exchange. The Company has three
secured bonds that are listed on Nasdaq Stockholm and on the Frankfurt Stock
Exchange Open Market. The Company's certified advisor on Nasdaq First North
Premier Growth Market is FNCA Sweden AB; info@fnca.se.


---------------------------------------------------------------------------

29.04.2024 CET/CEST Dissemination of a Corporate News, transmitted by EQS
News - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

The EQS Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Archive at www.eqs-news.com

---------------------------------------------------------------------------

   Language:       English
   Company:        MGI - Media and Games Invest SE
                   c/o Match2One AB, Stureplan 6
                   114 35 Stockholm
                   Sweden
   Phone:          +491703769571
   E-mail:         info@mgi-se.com
   Internet:       www.mgi-se.com
   ISIN:           SE0018538068
   WKN:            A3D3A1
   Listed:         Regulated Unofficial Market in Dusseldorf, Frankfurt
                   (Scale), Tradegate Exchange; FNSE
   EQS News ID:    1891875

End of News EQS News Service
---------------------------------------------------------------------------

1891875 29.04.2024 CET/CEST