BIRKENSTOCK ANNOUNCES MEGAN KULICK AS DIRECTOR INVESTOR RELATIONS

EQS-News: Birkenstock Holding plc / Key word(s): Personnel/Miscellaneous
BIRKENSTOCK ANNOUNCES MEGAN KULICK AS DIRECTOR INVESTOR RELATIONS (news with
additional features)

16.04.2024 / 22:17 CET/CEST
The issuer is solely responsible for the content of this announcement.

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PRESS RELEASE

LONDON, UNITED KINGDOM || APRIL 16, 2024

BIRKENSTOCK ANNOUNCES MEGAN KULICK
AS DIRECTOR INVESTOR RELATIONS

Birkenstock Holding plc ("BIRKENSTOCK" or the "Company", NYSE: BIRK),
announced today the appointment of Megan Kulick to Director Investor
Relations, effective April 15, 2024. Based in New York, Ms. Kulick will
report to the Board of Directors of the Company.

Oliver Reichert, CEO of the BIRKENSTOCK Group and Member of the Board of
Directors of the Company: "It was extremely important for us to fill the
position with an Investor Relations Professional who not only has a high
reputation in the market and an excellent professional background, but also
speaks the language of the Street and whom we trust to convey our unique
equity story in the most credible and effective way. Her background as an
analyst, investor and IR professional positions her well to convey
BIRKENSTOCK's strategies and outcomes to the investment community and other
key stakeholders."

Ms. Kulick brings over 20 years of strong and international financial
experience spanning investor relations, equity research, and portfolio
management at top tier U.S. banks and large listed corporations. Most
recently she led Investor Relations for Cresco Labs. Prior to that she held
several senior positions, including the role of Head of Investor Relations
at AYR Wellness Inc., Senior Vice President at PIMCO, Director at Merrill
Lynch, and VP at JPMorgan Chase. Megan began her career at Merrill Lynch in
Equity Research covering Telecommunications Services.

Ms. Kulick holds a bachelor's degree in Business Administration and Finance
from the University of Michigan and an MBA from the Colombia Business
School.


ABOUT BIRKENSTOCK

Birkenstock Holding plc is the ultimate parent company of Birkenstock Group
B.V. & Co. KG and its subsidiaries (the "Birkenstock Group"). BIRKENSTOCK is
a global brand which embraces all consumers regardless of geography, gender,
age and income and which is committed to a clear purpose - encouraging
proper foot health. Deeply rooted in studies of the biomechanics of the
human foot and backed by a family tradition of shoemaking that can be traced
back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe
that transcends product categories and ranges from entry-level to luxury
price points while addressing the growing need for a conscious and active
lifestyle. Function, quality and tradition are the core values of the
Zeitgeist brand which features products in the footwear, sleep systems and
natural cosmetics categories. BIRKENSTOCK is the inventor of the footbed and
has shaped the principle of walking as intended by nature ("Naturgewolltes
Gehen").

MEDIA CONTACT

Birkenstock Holding plc

ir@birkenstock-holding.com


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Additional features:

File: https://eqs-cockpit.com/c/fncls.ssp?u=1a2b57a0e48aec65e8577212ae1d7377
File description: Megan_Kulick_Director_IR

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16.04.2024 CET/CEST Dissemination of a Corporate News, transmitted by EQS
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The issuer is solely responsible for the content of this announcement.

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   Language:       English
   Company:        Birkenstock Holding plc
                   1-2 Berkeley Square
                   W1J6EA London
                   United Kingdom
   ISIN:           JE00BS44BN30
   Listed:         NYSE
   EQS News ID:    1881877

End of News EQS News Service
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1881877 16.04.2024 CET/CEST