ARMONK (dpa-AFX) - International Business Machines Corp. (IBM) on Wednesday
announced the next phase of its partnership with Riyadh Air.

The signing ceremony was at LEAP 2024, an annual tech conference in Saudi
Arabia.

The airline is set to launch in 2025 and has been working with IBM Consulting
since November 2023 to develop key technologies and business capabilities for
its debut flight.

Riyadh Air aims to revolutionize guest interactions with IBM's expertise in
various areas such as AI, marketing, and customer engagement.

Through IBM Garage's collaborative approach, Riyadh Air plans to create
culturally enriching guest experiences both on the ground and in the air.

IBM consultants will leverage tools like IBM Watsonx and Adobe Experience Cloud
to enhance Riyadh Air's digital guest experience and streamline customer
interactions across various channels.

Additionally, IBM will develop a suite of apps to optimize airline operations
and empower employees to provide efficient service to guests.



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