01.02.2024 10:57:11 - dpa-AFX: Henkel agrees to buy Vidal Sassoon brand in China from P&G
BERLIN (dpa-AFX) - German consumer goods firm Henkel reported it plans to
acquire the Vidal Sassoon hair-care brand in China from US consumer
goods giant Procter & Gamble.
Vidal Sassoon's portfolio focuses on the premium hair care segment
with shampoos and conditioners. It also offers products around
styling and treatments.
'With this acquisition, we are able to offer a complete portfolio of
hair innovations to consumers in China - across Schwarzkopf,
Schwarzkopf Professional, Shiseido Professional, as well as Vidal
Sassoon,' said Wolfgang König, executive vice president of Henkel
Consumer Brands.
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