24.06.2024 17:14:27 - dpa-AFX: EQS-News: DEAG accelerates growth in the festival sector and enters into groundbreaking cooperation with 'Black Mamba' (english)

DEAG accelerates growth in the festival sector and enters into
groundbreaking cooperation with 'Black Mamba'

EQS-News: DEAG Deutsche Entertainment Aktiengesellschaft / Key word(s):
Alliance
DEAG accelerates growth in the festival sector and enters into
groundbreaking cooperation with 'Black Mamba'

24.06.2024 / 17:14 CET/CEST
The issuer is solely responsible for the content of this announcement.

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Corporate News

DEAG accelerates growth in the festival sector and enters into
groundbreaking cooperation with "Black Mamba"

Berlin, 24 June 2024 - DEAG Deutsche Entertainment Aktiengesellschaft
("DEAG") is strategically expanding business activities in its festival
segment and has concluded a cooperation with Black Mamba Event & Marketing
GmbH ("Black Mamba"). Among other things, Black Mamba is the organiser of
the renowned electronic urban festival Sputnik Spring Break on the Pouch
peninsula.

In the EDM/Techno/Urban music segment, DEAG is already represented with
successful festival formats such as Airbeat One, MAYDAY, NATURE ONE, Indian
Spirit, Syndicate, Ruhr in Love, Toxicator and the Kessel Festival in
Stuttgart and reaches more than 250,000 visitors each year in this area
alone. DEAG is the leading producer of EDM/Techno/Urban festivals in Germany
and continues to strengthen this position by hosting the Sputnik Spring
Break Festival. The Sputnik Spring Break Festival is a multi-genre festival
that successfully combines Electro, Alternative, Hip-Hop and Urban music.
Comprehensive synergy effects with the DEAG Group in terms of production and
infrastructure as well as artist acquisition will lead to continuous margin
improvements. DEAG is further expanding its position in the Electronic Music
segment and intends to utilise market opportunities to generate further
growth. The German domestic market in particular has a large fan base and
leads the ranking of monthly Electronic Music listeners with 369 million,
ahead of the United States. Electronic Music outperformed other genres such
as Rock, Latin and Hip-Hop in terms of growth in online consumption and
recorded the strongest growth worldwide in 2023. In global terms, the
Electronic Music industry recorded an increase of 17% to USD 11.8 billion in
2023 (IMS Business Report 2024).

In total, DEAG is organising more than 30 one-day and multi-day festival
events of all music genres in its core markets of Germany, the UK,
Switzerland, Spain and Ireland, attracting over 800,000 visitors each year.
These include "Sion sous les étoiles" (Switzerland), the "Belladrum Tartan
Heart" (Scotland) and the "Barcelona Rock Fest" (Spain), for example.

Sputnik Spring Break has been taking place since 2008 and is now one of the
largest festivals in eastern Germany with around 30,000 visitors every year.
The 2024 edition of the festival from 17 to 20 May 2024 was once again a
complete success and was completely sold out with headliners such as Cro,
Scooter, Nina Chuba, Tream and Timmy Trumpet.

DEAG will continue to drive the consolidation of the Live Entertainment
industry in Germany and Europe as well as its organic growth in the future.

"We are delighted to have found a strong cooperation partner in our segment
in DEAG. Together, we will continuously improve our festival for our guests
and use the network within the Group featuring other strong festivals and
the experienced team for further expansion," said Rico Tietze, Managing
Director of Black Mamba Event & Marketing.

Christian Diekmann, CEO National of DEAG, added: "With its extremely
attractive location and open music programme, Sputnik Spring Break is one of
the most successful festivals in East Germany and has been established for
15 years. I am really looking forward to the intensive cooperation with our
new partners, who will contribute a lot to the realisation of our goals and
strategy in the festival sector through their experience and understanding."

"We have successfully and profitably implemented our growth strategy in the
EDM festival segment since 2019. The cooperation with Rico Tietze will
enable us to leverage synergies throughout the Group and in various projects
beyond Sputnik. This is the next big step for us at DEAG to strengthen our
leading role in this segment," noted Detlef Kornett, Group CEO of DEAG.

About DEAG

DEAG Deutsche Entertainment Aktiengesellschaft (DEAG), a leading
entertainment service company and live entertainment provider, produces and
promotes live events of all genres and sizes in Europe. With its group
companies, DEAG has been present at 22 locations in its core markets of
Germany, Great Britain, Switzerland, Ireland, Denmark and Spain. As a live
entertainment service provider with an integrated business model, DEAG has
extensive expertise in the conception, organisation, promotion and
production of live events.

Founded in Berlin in 1978, DEAG's core business areas today comprise
Rock/Pop, including Urban and Electronic Dance Music, Classics & Jazz,
Family Entertainment, Spoken Word & Literary Events, Arts+Exhibitions,
Ticketing and Entertainment Services. Live Entertainment for all
generations, including Arts+Exhibitions, are important building blocks for
the further development of DEAG's own content.

For around 6,000 events, more than 10 million tickets are sold annually for
DEAG's own and third-party content - a steadily growing share of these are
sold via the Group's own ticketing platforms myticket.de, myticket.at,
myticket.co.uk, gigantic.com and tickets.ie.

Investor & Public Relations

Axel Mühlhaus, edicto GmbH
Eschersheimer Landstraße 42
60322 Frankfurt/Main Phone: 0049 69 905505-52
e-mail: deag@edicto.de


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24.06.2024 CET/CEST Dissemination of a Corporate News, transmitted by EQS
News - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

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   Language:       English
   Company:        DEAG Deutsche Entertainment Aktiengesellschaft
                   Potsdamer Straße 58
                   10785 Berlin
                   Germany
   Phone:          +49-30-810 75-0
   Fax:            +49-30-810 75-519
   E-mail:         deag@edicto.de
   Internet:       www.deag.de
   ISIN:           NO0012487596
   WKN:            A351VB
   Listed:         Regulated Unofficial Market in Berlin, Dusseldorf,
                   Frankfurt, Hamburg, Hanover, Stuttgart, Tradegate
                   Exchange
   EQS News ID:    1931861




End of News EQS News Service
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1931861 24.06.2024 CET/CEST

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