NEW YORK, June 18, 2024 (GLOBE NEWSWIRE) -- Biddeo.io (https://biddeo.io/), a
global technology platform that helps advertisers expand the reach of online
video ad campaigns while ensuring brand safety and suitability, today announced
the appointment of Adam Kline as its North America CEO, marking the company's
next phase of international expansion. Based in New York, Kline will oversee
Biddeo's expansion into the US market.
Biddeo.io plans and executes data-driven video campaigns for more than 150
brands and agencies in the automotive, sports, utilities, entertainment,
finance, FMCG, fashion and tourism sectors, including Disney, Fox, Adidas,
PepsiCo, Havas, Dentsu and GroupM. Since its inception in 2020, Biddeo.io has
experienced fast-paced growth in international markets, tripling its revenue
over the last three years. The company's growth has been propelled by
advertisers' heightened focus on digital video advertising to drive performance.
"Biddeo's entry into the US market is a testament to its commitment to
innovation and growth, and I'm thrilled to lead Biddeo's expansion as it embarks
on its next growth phase," said Kline. "The company's differentiated technology
presents a unique opportunity to revolutionize video advertising on a global
scale. I look forward to working with the talented team at Biddeo as the company
embarks on its next chapter."
Biddeo's machine-learning technology detects patterns and behaviors that allow
it to buy premium inventory 80% below market price across social platforms like
YouTube, Facebook, Instagram, TikTok, Spotify, Linkedin and Twitch. It
automatically and continuously optimizes and adjusts bids, improving the reach
of video ad campaigns by up to 600%. Additionally, Biddeo's Brand Safety and
Brand Suitability technology ensures content ads run alongside aligns with brand
and social responsibility values without sacrificing effectiveness.
Kline brings over three decades of experience as an executive and consultant
leading multiple organizations across the technology, streaming, advertising,
and gaming sectors. He joins Biddeo.io following his successful tenure as
President of Rubicon Organization, where he was instrumental in driving the
company's market expansion and strategic partnerships, significantly boosting
its global footprint. Before joining Rubicon, he was President and Founder of
the publicly held video game publisher 505 Games in North America. Prior to 505
Games, he was a senior executive at 20th Century Fox as Head of New Media
Enterprises. As Head of New Media Enterprises at 20th Century Fox, he oversaw
major video game campaigns for blockbuster films such as Avatar and The
Simpsons, as well as led the team responsible for the company's video game
licensing and ecommerce initiatives.
For more information about Biddeo, please visit https://biddeo.io/.
ABOUT BIDDEO.IO
Biddeo (https://urldefense.proofpoint.com/v2/url?u=http-
3A__Biddeo.io&d=DwQFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-
v5A_CdpgnVfiiMM&r=gA43HvLI88Otirn0lGklw2pA3mF6pQ2pf7leMmbCVAKosC7b5Tj9yradi9jgGS
7n&m=AciEJjIxedQbj8_DGh25mqegJmNnzRuDvOBr1fFthQ0MoTSbnhkS8kVztKMOdk1f&s=_oOCPzMV
Hy-WUgP2KC-J6Y4IsP4KMkkkPjN3dh1DCIM&e=) is a global technology platform that can
achieve higher video campaign reach for less investment. Its campaign
optimization-based machine learning technology discovers premium inventory at
CPVs and CPMs below market price. The algorithmic modeling ensures campaigns
never bid a cent more than necessary and efficiently allocates budget between
multi-channels. Biddeo's brand safety and suitability tech, LAIA, integrates
proprietary natural language processing and video content recognition
technologies, complemented by human content verification. This ensures brands a
safe and secure inventory. With LAIA, brands can place their video ads on the
most contextually relevant videos to reach the most impactful audience for their
goals.
CONTACT:
ivanna.garcia@digennaro-usa.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/01c680f2-
2975-4eeb-92f6-81518f67e443
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