HB Holding N.V. and Marchica Med Establish a Groundbreaking Strategic
Partnership with the Signing of a Memorandum of Understanding

EQS-News: HB Holding N.V. / Key word(s): Expansion/Real Estate
HB Holding N.V. and Marchica Med Establish a Groundbreaking Strategic
Partnership with the Signing of a Memorandum of Understanding

02.07.2024 / 13:04 CET/CEST
The issuer is solely responsible for the content of this announcement.

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HB Holding N.V. and Marchica Med Establish a Groundbreaking Strategic
Partnership with the Signing of a Memorandum of Understanding*

Eindhoven, July 2, 2024

Marchica Med, a subsidiary of the Agency for the Development of the Marchica
Lagoon (Morocco), and HB Holding N.V. (ISIN: NL0015000NA2), a Dutch real
estate and technology investment firm, have signed a memorandum of
understanding to develop a unique real estate and tourism project in
Atalayoun, in northern Morocco.

The city of Nador, located directly on the Mediterranean Sea, has
established itself over the past two decades as a flagship project on the
African continent and in the Arab world with its impressive infrastructure
and tourism development. The Atalayoun Peninsula is a particular highlight
in this context. The region is also gaining additional momentum with the
soon-expected commissioning of the Nador seaport. Experts predict that Nador
will develop similarly to Tangier, the Moroccan port city on the Strait of
Gibraltar, which has grown into one of Africa's most important ports since
2007. Many European companies have settled there as part of market expansion
into West and North Africa, leading to numerous positive spillover effects.


Image link:
https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=download2_file&code_str=31ae46c8c4f0b55746eadf7aae542dae
Image title: Immobilienprojekt Atalayoun (Nador), Marokko
Real Estate Project Atalayoun (Nador), Morocco
The Marchica Lagoon Project

The strategic partnership between Marchica Med and HB Holding N.V. aims to
transform Atalayoun, part of the development program for the Marchica Lagoon
in the Nador province, into a premier tourist destination. The project, with
an estimated investment volume of over 800 million Dirhams (approximately 80
million Euros), will combine modernity with ecological responsibility and
highlight the region's natural and cultural heritage. It will include
excellent infrastructure, a four-star hotel with around 130 rooms,
high-quality residences, and luxury villas, with a decisive focus on
sustainability and ecological protection.

Atalayoun, the first "jewel" of Marchica, is a residential and vacation
complex spanning 154 hectares on the namesake peninsula. The project
includes a marina with 140 berths, a golf academy, various residential
complexes, and numerous dining and entertainment facilities. The first of
four planned hotels, a five-star establishment, opened in 2019.

New Dynamics

"This memorandum of understanding marks a crucial turning point in the
implementation strategy for the Marchica Lagoon project," said Loubna
Boutaleb, Director General of the Agency for the Development of the Marchica
Lagoon and CEO of Marchica Med. "It will accelerate the implementation of
this strategic initiative, launched by His Majesty the King in 2008, aimed
at promoting progress and sustainable development in the Oriental region and
ensuring dignified living conditions for its citizens."

Boutaleb emphasized that developing partnerships and creating significant
synergies with the private sector will bring new dynamism to the
socio-economic and tourism development of the region. "The collaboration
with HB Holding N.V. will help realize a modern, environmentally friendly
project that will have significant positive impacts on the province of Nador
and the entire region," she added.

This new partnership aligns with the mid-term action plan of Marchica Med,
approved at the last board meeting. The plan aims to initiate a new phase of
the project and accelerate the development of Atalayoun through increased
private investments.

Commitment to Sustainable and High-Quality Development

The realization of the large project is expected to create around 100
permanent jobs, bringing significant socio-economic benefits to the region.

Henri Broen, CEO, and Solayman Bouharrou, partner at HB Holding, expressed
their confidence in the project. "Our experience in real estate and tourism
development, combined with Marchica Med's vision for sustainable growth,
will enable us to create a project that meets high-quality standards and
enhances the Marchica Lagoon. It will be a benchmark for responsible tourism
and sustainable development in Morocco, particularly in Nador," they stated.

Company Profile HB Holding N.V.:
HB Holding N.V. is a Dutch holding company listed on the German stock
exchange (ISIN: NL0015000NA2), specializing in real estate investments and
new technologies. Of particular significance is the subsidiary HenriPay,
www.henripay.com, which aims to position itself as a NEO Bank alongside
providing innovative payment services. Their activities are primarily
focused on Europe.


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02.07.2024 CET/CEST Dissemination of a Corporate News, transmitted by EQS
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   Language:       English
   Company:        HB Holding N.V.
                   Croy 7C
                   5653 LC Eindhoven
                   Netherlands
   Internet:       www.hbroen.com
   ISIN:           NL0015000NA2
   WKN:            A3C6BW
   Listed:         Regulated Unofficial Market in Dusseldorf
   EQS News ID:    1938013

End of News EQS News Service
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1938013 02.07.2024 CET/CEST