STAIDIUM U.S. Enters Media Naming Rights Agreement with Legacy VTC

EQS-News: SPORTTOTAL AG / Key word(s): Alliance
STAIDIUM U.S. Enters Media Naming Rights Agreement with Legacy VTC

09.04.2024 / 15:00 CET/CEST
The issuer is solely responsible for the content of this announcement.

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STAIDIUM U.S. Enters Media Naming Rights Agreement with Legacy VTC
Partnership gives STAIDIUM U.S. streaming rights to events at the facility.

DALLAS (April 9, 2024) - STAIDIUM U.S. is joining Legacy VTC (Volleyball
Training Courts) in a media rights agreement that allows the sports
streaming company to reach thousands of sports enthusiasts across the
Midwestern United States and beyond, increasing the potential for additional
sponsorship and advertising opportunities. This partnership grants STAIDIUM
U.S. the rights to events held on each of the 8 competitive courts in the
venue and gives STADIUM U.S. exclusive naming rights at the facility for 5
years.

Legacy VTC boasts STADIUM's AI-powered, 5G-enabled, automated camera system
throughout the venue to provide live-streaming services to an OTT platform
that delivers live broadcasts and highlights as well as advanced game and
player analytics without manual oversight. STAIDIUM U.S. broadcasts from
Legacy VTC's St. Louis venue are available to fans, coaches, and scouts on
Staidium.TV.

'These broadcasts feature the quality of primetime televised sports without
the expense of a production team and camera crew,' said Tony Stratman,
Executive Director of Stratman Sports and co-owner of Legacy VTC. 'STAIDIUM
U.S. increases the appeal of Legacy VTC to tournament directors because of
the partnership, sponsorship, and advertising opportunities it creates.'

Legacy VTC is the premier volleyball-specific facility in the Midwestern
United States and hosts more than 14,000 volleyball matches per year. The
venue hosts local, regional, and national volleyball tournaments that draw
teams from across the United States. Legacy VTC is the home of High
Performance - STL, the largest volleyball club in Missouri with more than 90
teams for boys and girls age 9 through 18 as well as developmental programs
for athletes age 5 to 10. Legacy VTC also holds volleyball camps, clinics,
private lessons and adult leagues.

'Legacy VTC is an ideal partner for this venture because of the numerous
programs and the high-quality facilities it offers athletes. We are thrilled
to partner with Legacy VTC and introduce a new partnership model for venue
operators while providing volleyball fans, coaches and scouts cost-effective
and highly produced broadcasts,' said Dave Cochran, Managing Director of
STAIDIUM U.S.

STAIDIUM U.S. uses artificial intelligence (AI) and machine learning to
deliver fully-automated, live sports streaming and integrated coaching
tools. STAIDIUM U.S. is managed by veteran executives David Cochran and
Kevin McLaughlin of the Dallas-based Global Sports Platforms (GSP), which
develops sports management software platform and video delivery solutions
that serve the development of athletes from youth to professional levels.
STAIDIUM U.S. is a subsidiary of Germany-based sports technology company
SPORTTOTAL AG.

To learn more about STAIDIUM, visit https://staidium.com.

About SPORTTOTAL AG/STAIDIUM INC
STAIDIUM U.S. is a subsidiary of SPORTTOTAL AG (ISIN: DE000A1EMG56),
headquartered in Cologne (Germany). SPORTTOTAL AG is a technology and media
company on a growth path in the rapidly scalable digital business with
streaming platforms, in the high-margin international project business, as
well as in the live events business. The company, which was founded in 1979,
operates a high-traffic portal through sporttotal.tv, with strong growth for
online sport videos and live streaming. The company equips sports clubs with
self-developed camera technology which enables sports events to be
transmitted live in a high quality and fully automatically on sporttotal.tv.
SPORTTOTAL AG's service portfolio also comprises the technical equipping of
racing circuits and sports facilities, as well as the production and
marketing of sports events such as the ADAC RAVENOL 24-Hour Race at the
Nürburgring. In addition, SPORTTOTAL AG operates with its Deutsche
Telekom-powered Media house 'FORTY10' linear TV channels and successfully
broadcasted the FIFA World Cup 2022 for MagentaTV.

To learn more about SPORTTOTAL AG, visit https://sporttotal.com/en/.

Contact
SPORTTOTAL AG
Am Coloneum 2
50829 Cologne
Germany
Tel.: +49 (0) 221 7 88 77 0
Email: investorrelations@sporttotal.com


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09.04.2024 CET/CEST Dissemination of a Corporate News, transmitted by EQS
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The issuer is solely responsible for the content of this announcement.

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   Language:       English
   Company:        SPORTTOTAL AG
                   Am Coloneum 2
                   50829 Köln
                   Germany
   Phone:          +49 (0)221 7 88 77 0
   Fax:            +49 (0)221 7 88 77 199
   E-mail:         info@sporttotal.com
   Internet:       www.sporttotal.com
   ISIN:           DE000A1EMG56
   WKN:            A1EMG5
   Listed:         Regulated Market in Frankfurt (General Standard);
                   Regulated Unofficial Market in Berlin, Dusseldorf,
                   Hamburg, Stuttgart, Tradegate Exchange
   EQS News ID:    1876621

End of News EQS News Service
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1876621 09.04.2024 CET/CEST