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EQS-News: elumeo SE / Key word(s): Quarter Results
elumeo SE returns to profitable growth in the first quarter of 2024
2024-05-13 / 07:30 CET/CEST
The issuer is solely responsible for the content of this announcement.
Corporate News
elumeo SE returns to profitable growth in the first quarter of 2024
. Sales in Q1/2024 increase by 5% to EUR 11.3 million compared to the same quarter of the previous year (Q1
/2023: EUR 10.8 million)
. Adjusted EBITDA positive again at EUR 148 thousand (Q1/2023: EUR -169 thousand)
. Total costs were reduced by 8 % to EUR 6.0 million
. Gross profit margin falls to 48.5% (Q1/23: 52%) due to higher COGS
. Active customers increased by 7% in Q1
. Marketing investments from Q4/2023 bear fruit and set the course for profitable growth in the current
financial year
. Forecast for 2024 confirmed

Berlin, 13 May 2024 - elumeo SE (ISIN DE000A11Q059), the leading electronic retailer of gemstone jewelry in Europe, has
made a good start to financial year 2024. In Q1/2024, the company increased its revenue across all sales channels by 5%
year-on-year to EUR 11.3 million (Q1/2023: EUR 10.8 million). The web sales channel made an above-average contribution
to this positive development, increasing by 15% compared to the same quarter of the previous year. Sales in the TV
sales channel also stabilized with an increase of 1% compared to Q1/2023.
The number of active customers rose by 7% compared to the same quarter of the previous year to 40.2k (Q1/2023: 37.7k).
The gross profit margin fell to 48.5% (Q1/23: 52.0%) due to inflation and higher cost of goods sold (COGS). By
contrast, total costs were reduced by 8% to EUR 6.0 million (Q1/2023: EUR 6.6 million). The elumeo Group's key
financial figure, adjusted EBITDA, was positive again at EUR 148 thousand (Q1/2023: EUR -169 thousand).
Florian Spatz, Chief Executive Officer of elumeo SE: "The positive development in the first quarter of 2024 brings us a
significant step forward. However, we are aware that we still have a considerable amount of ground to cover in view of
the persistently challenging market environment." The slowly improving consumer climate in particular gives hope for
the further course of business. According to GfK data from April 2024, the forecast for May 2024 improved for the third
time in a row to a value of -24.2 points, reaching the highest value in the past two years despite the persistently low
level. Spatz: "We are confident that our customers' willingness to spend and purchasing power will gradually return as
the year progresses."
The significant increase in sales in the web sales channel is the result of marketing investments already made in Q4/
2023. This enabled the online campaigns to be optimized for profitability in Q1/2024 - with the result that the
financial resources were used much more efficiently (-13%). "At the end of 2023, we tested and optimized a lot in order
to activate and monetize certain customer groups much better than before. This puts us in a position to achieve greater
profitability for every euro invested. We will benefit significantly from this knowledge over the rest of the year,"
adds Florian Spatz.
The development of the video shopping app Jooli was also encouraging in Q1/2024. The onboarding process for new users
of the app was revised and now allows users to specify their personal preferences right at the start. This allows the
algorithm to display suitable product videos even faster. The number of orders increased from 202 in October 2023 to
1,353 in March 2024, while the average shopping basket rose from INR 135 to INR 301 in the same period.
In light of the development to date in Q1/2024, the management of elumeo SE confirms its forecast for the current
financial year. The company expects a return to profitable growth at Group level for the year as a whole. It expects
mid-single-digit revenue growth of between 4% and 8% and a disproportionately high increase in adjusted EBITDA of
between EUR 1.5 million and EUR 3.5 million with a gross profit margin of 49% to 51%. In addition, the management
confirms the medium-term target of the #Juwelo100 growth program. This envisages sales growth to EUR 100 million by 2030.


Q1 2024 Selection of key figures

Q1 2024     Q1 2023       YoY 
TEUR (unless otherwise stated)                                                      in % 

Sales revenue 11.329 10.782 5,1%

Cost of Goods / Services Sold                             5.835       5.179       12,7% 
Gross profit                                              5.494       5.603       -1,9% 
Gross profit in %                                         48,5%       52,0%       -6,7% 
Total costs                                               6.038       6.571       -8,1% 
thereof sales & marketing costs                           771         884         -12,8% 

EBIT                                                      -544        -968        43,8% 
EBITDA                                                    -268        -575        53,4% 
Adjusted-EBITDA                                           148         -169        87,6% 

(hereinafter KPIs from internal controlling system)

Number of active customers                                40.181      37.701      6,6% 
Number of new customers                                   10.873      10.425      4,3% 
Sales per active customer [EUR]                           290         293         -1,3% 
Sales volume [units]                                      160.048     154.810     3,4% 
Average selling price [EUR]                               72          70          2,2% 

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About elumeo SE:

The Berlin-based elumeo Group is the leading European company in the electronic direct sales of high-quality gemstone jewelry. Through a variety of electronic sales channels (TV, Internet, Smart TV and smartphone app), the listed company offers its customers colored gemstone jewelry in particular at affordable prices. The elumeo Group operates home shopping TV channels in Germany, Austria, Switzerland and Italy as well as web stores in Germany, Austria, Switzerland, the UK, Italy, France, the Netherlands, Spain and Belgium. With its wholly owned subsidiary jooli.com GmbH, the elumeo Group operates the AI-driven video shopping app Jooli.

About jooli:

jooli is the fastest growing video shopping app in Germany and India: user-friendly, intelligent and entertaining. The app inspires with products that are presented in short, entertaining videos. Users navigate through a broad product portfolio of various brands with a swipe and receive personalized shopping and gift ideas. Product partners are given an intuitive content platform to tap into new target groups with their specially produced product videos. The jooli interface also provides them with extensive data analyses, from individual video performances to click rate analyses. The app analyses user behaviour and enables brands to optimize and individualize their product offering. The jooli app is available for iOS and Android.

Further information at https://www.jooli.com/

Contact us

elumeo SE Investor Relations Erkelenzdamm 59/61 10999 Berlin Phone: +49 30 69 59 79-231 Fax: +49 30 69 59 79-650 E-mail: ir@elumeo.com

www.elumeo.com

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2024-05-13 CET/CEST Dissemination of a Corporate News, transmitted by EQS News - a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. The EQS Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Archive at www.eqs-news.com

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Language:     English 
Company:      elumeo SE 

Erkelenzdamm 59/61, Portal 3b
10999 Berlin
Germany

Phone:        +49 30 69 59 79-0 
Fax:          +49 30 69 59 79-20 
E-mail:       info@elumeo.com 
Internet:     www.elumeo.com 
ISIN:         DE000A11Q059 
WKN:          A11Q05 
Listed:       Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, 

Hamburg, Munich, Stuttgart, Tradegate Exchange
EQS News ID: 1900857

End of News EQS News Service
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1900857 2024-05-13 CET/CEST

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END) Dow Jones Newswires

May 13, 2024 01:30 ET (05:30 GMT)