19.03.2024 13:48:24 - dpa-AFX: Kohl's Unveils Significantly Expanded Assortment
WASHINGTON (dpa-AFX) - Kohl's (KSS) presented its significantly expanded
assortment, available now both in-store and online, offering customers home and
seasonal products in new categories and styles all at affordable prices. The
company said, to create a meaningful transformation of home business, it has
expanded select categories in its assortment by 40%, offering newness in areas
including wall art, glassware and ceramic home decor, barware, botanicals,
lighting and more.
Christie Raymond, Kohl's chief marketing officer, said: 'We're prioritizing ways
to connect, drive awareness and engage with home shoppers to enhance our
credibility in the category, reinforce our compelling value, and provide new
ideas and solutions that spark creativity for customers, to ensure Kohl's is a
top-of-mind destination for home decor.'
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