27.06.2024 10:26:09 - dpa-AFX: GNW-Adhoc: Leading SaaS WhatsApp Integrator Cooby Secures US$1.75 Million in Latest Seed Funding Round to Supercharge Product Development and European Expansion

TAIPEI, Taiwan, June 27, 2024 (GLOBE NEWSWIRE) -- Cooby, a Taiwan-based WhatsApp
sales platform, proudly announces the successful close of its latest seed
funding round of US$1.75 million, bringing its total investment to US$4.75
million to date. This milestone supports Cooby's mission to revolutionize
customer engagement for sales teams. In the past 18 months, Cooby has grown
sixfold, serving over 600 customers in 15+ countries, including GoStudent,
Avendus Capital, and Mission Mittelstand.
The latest funding round was led by Shilling VC, a prominent European venture
capital firm, along with existing investors Peak XV's Surge and Pear VC. This
investment underscores the strong belief in Cooby's vision and growth potential.
Notably, Cooby was part of Surge's sixth cohort and is Surge's first startup
founded and based in Taiwan.
"We are thrilled to reach this milestone," said Wen Shaw, CEO and co-founder of
Cooby. "This funding will enhance our platform, helping sales teams nurture
close customer relationships. Europe is our next expansion target, where we aim
to boost business sales organizations for better results."
In today's digital world, WhatsApp is the leading mobile messaging platform,
expected to reach nearly three billion users by 2025. With over 92% penetration
in Europe (https://whatsthebigdata.com/whatsapp-statistics/), it's an essential
business channel. Cooby helps sales teams use WhatsApp for customer outreach,
enabling shorter sales cycles and more personalized interactions on a unified
platform.
Wen Shaw further emphasised, "About 20% of people open their emails within seven
days, whereas almost 90% open WhatsApp messages within ten minutes. WhatsApp is
the global communication hub, and harnessing its power for business
communication offers a significant strategic edge for sales teams. Europe and
Latin America are at the forefront of this trend, and with our tools, we aim to
propel their success, keeping them ahead of the curve and enhancing their
competitive advantage. Utilising WhatsApp can boost sales by 127%
(https://whatsthebigdata.com/whatsapp-statistics/)."
About Cooby
Founded in November 2020 by ex-Meta Product Manager Wen Shaw, Cooby integrates
WhatsApp with CRM systems to streamline sales workflows. It syncs messages with
Salesforce, HubSpot, and more, enhancing sales with WhatsApp organized inboxes,
broadcast communication, personalized templates, and efficient contact
management.
Media Inquiries
For further media queries, please get in touch with hello@cooby.co (mailto:hello@cooby.co)
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/4c6da91d-8bb1-4510-9d04-
abd371240aa2
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