CHICAGO, June 26, 2024 (GLOBE NEWSWIRE) -- As cocktail connoisseurs and ready-
to-drink alcohol beverage fans alike are increasingly turning to simple yet
elegant ways to elevate their cocktail game, FRESCA Mixed is releasing its
rendition on today's hottest trend in mixology - specialty ice. As a part of the
new exclusively accessible FRESCA Mixed Club
(https://www.frescamixed.com/pages/summer), the premium cocktail in a can brand
will offer fans the chance to win a limited-edition FRESCA Mixed Fancy Ice Kit.
The kit will include edible gold leaf-infused ice cubes that not only pair
perfectly with any of the brand's flavors, but also enhance the overall ready-
to-drink experience.
As a known ice lover himself, Emmy-winning host and longtime partner, Andy
Cohen, reunited with the brand last month to help launch the FRESCA Mixed Club
(https://www.globenewswire.com/news-release/2024/05/16/2883455/0/en/FRESCA-
Mixed-and-Andy-Cohen-Team-Up-to-Invite-Fans-to-Join-the-Club.html), a virtual
country club where anyone 21+ can sign-up for the chance to win unique
experiences and benefits like Fancy Ice, embracing the brand's refined - yet
bubbly and playful - heritage.
"I'm obsessed with ice of all kinds and I'm not alone - craft cocktail ice is
everywhere these days. Whether it's new bling or fancy ice in your cocktail on a
hot summer day, ice adds an extra something that zhuzhes any situation," said
Cohen. "I'm so glad fellow fans will have the chance to spice up their happy
hour with Fancy Ice because everyone deserves to feel a little luxurious with a
drink in hand."
From July 1 through July 5, fans 21 and older who enter the Fresca Mixed Fancy
Ice Sweepstakes at FrescaMixed.com (https://www.frescamixed.com) will have a
chance to win one of 100 limited-edition Fancy Ice kits, which will also include
cocktail glasses and a 12-pack of FRESCA Mixed (awarded as a $25 gift card) to
complete the summer cocktail experience. Plus, one lucky fan will get an extra
serving of "ice" in the form of luxury jewelry.
"With the continued rise of members-only clubs, we see how much society is
seeking connection and common ground with others, which is why we dreamed up the
FRESCA Mixed Club this year to create an accessible yet luxe community for our
ready-to-drink fans," said Elana Blank, Senior Director, FRESCA Mixed. "Summer
is the season of country clubs, so we wanted to kick it off with a chance to win
our 'coolest' perk yet so fans can elevate their cocktail game in the fanciest -
but easiest - way possible."
In true country club style, FRESCA Mixed will be announcing events for fans 21
and older to take part in, as well as the chance to win fancy, exclusive items
later this year.
In fact, starting today, anyone 21 and older who will also be in Montauk on July
1 can visit this link (https://www.frescamixed.com/pages/rsvp) to RSVP to an
exclusive members-only hangout with Andy Cohen from 6:00-8:00 p.m. to celebrate
the launch in style and try out Fancy Ice themselves.
For more information on how to enter the Fancy Ice Sweepstakes, join Cohen in
the Hamptons, or other FRESCA Mixed Club perks throughout the year, visit
FrescaMixed.com and follow @FrescaMixed on Instagram.
NO PURCHASE NECESSARY. Open only to legal residents of the 50 U.S. and D.C., 21
or older. Starts 10:00 AM (ET) on 7/1/24 and ends 11:59 PM (ET) on 7/5/24. The
Fresca Mixed Fancy Iced Sweepstakes is sponsored by Crown Imports LLC. No
alcohol awarded with prizes. Void where prohibited. For complete details, see
Official Rules at www.frescamixed.com/pages/FMFI-Sweeps-Rules
(http://www.frescamixed.com/pages/FMFI-Sweeps-Rules).
ABOUT FRESCA(TM) MIXED
Fresca(TM) Mixed is a line of premium, pre-mixed cocktails crafted with the
deliciously signature citrus taste of FRESCA(®) and real vodka or tequila.
Constellation Brands produces, distributes and markets FRESCA® Mixed featuring
the classic signature citrus taste of FRESCA(®) with a flavorful twist. FRESCA
MIXED is produced under authorization from Red Tree Beverages.
Contact:
Stephanie McGuane
stephanie.mcguane@cbrands.com
Photos accompanying this announcement are available at
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