San Diego, May 16, 2024 (GLOBE NEWSWIRE) -- Tealium
(https://tealium.com/?utm_source=meltwater&utm_medium=pr&utm_campaign=0524-
global-snowflakeintegrationpr&utm_term=cdp) announced today that it is one of
the first customer data platforms (CDPs) to seamlessly connect to Snowflake's
Snowpipe Streaming API (https://docs.snowflake.com/en/user-guide/data-load-
snowpipe-streaming-overview), offering industry-leading customer data collection
and activation capabilities. Tealium's CDP, powered by Snowflake, streamlines
the process of landing low latency customer behavior data into the Snowflake
Data Cloud (https://www.snowflake.com/en/) to power analytics, AI, and customer-
360 initiatives, allowing enterprises to better serve and engage their
customers.
"At the heart of any CX strategy, is your data. CDPs and cloud data platforms
are powerful catalysts for managing, analyzing, and activating customer data
successfully to achieve this. And although unique on their own, together, they
become a powerful force. That's why Tealium and Snowflake are truly better
together, providing a centralized consented data hub combining the benefits of
historical data, real-time behavior, and utmost flexibility," says Bob Page,
Chief Product Officer at Tealium.
Real-time access to customer data is crucial for organizations to stay
competitive and deliver exceptional customer experiences. Tealium's integration
with the Snowpipe Streaming API (https://tealium.com/technology-partner/better-
together-tealium-
snowflake/?utm_source=meltwater&utm_medium=pr&utm_campaign=0524-global-
snowflakeintegrationpr&utm_term=cdp) enables businesses to capture, process,
analyze, and activate data efficiently. This powerful combination allows
organizations to unlock valuable insights, enhance personalization, and make
data-driven decisions, ultimately driving growth and customer satisfaction.
The integration (https://tealium.com/blog/customer-data-platform/product-
spotlight-expanding-the-cdw-ecosystem-with-new-snowflake-integrations) leverages
the power of a real-time CDP coupled with Snowflake's elastic performance engine
to drive customer data capabilities, including:

  * Establish unified and actionable customer views to power real-time
    engagement, leveraging enhanced identity data in Snowflake
  * Fuel and activate AI initiatives across the entire data infrastructure

* Minimize wasted time on data wrangling for more strategic and higher-quality insights
* Reduce regulatory risk by enabling consented data collection and activation,

    honoring customer privacy preferences across the entire journey
  * Improve ROI and achieve business goals through enhanced measurement and
    data-driven decision making

"As third-party cookies phase out and privacy regulations intensify, the demand
for secure, privacy-first, real-time data solutions has never been greater,"
said Onil Gunawardana, Head of Product Management, Marketing Data Cloud, at
Snowflake. "Tealium's advanced CDP with consent management, integrated with
Snowflake's Snowpipe API, provides enterprises with immediate access to
cleansed, high-quality, first-party data. This seamless connectivity not only
speeds up data ingestion for AI and improves customer experiences, but also
ensures that data usage remains compliant within Snowflake's robust analytics
environment, elevating customer data strategies with unmatched security and
efficiency."
The integration also equips teams with widened flexibility, allowing them to
augment customer data with AI, fueling models with clean and consented data.
With every business having an AI mandate, the biggest challenge being faced
during initial adoption is access to AI-ready data. The Tealium and Snowflake
integration enforces enhanced data quality and governance, which supports
successful AI implementation across the enterprise.
Learn more (https://tealium.com/technology-partner/better-together-tealium-
snowflake/?utm_source=meltwater&utm_medium=pr&utm_campaign=0524-global-
snowflakeintegrationpr&utm_term=cdp) about how Tealium and Snowflake are better
together.
To keep up with the latest company news, visit Tealium's Newsroom
(https://tealium.com/news/?utm_source=tealium&utm_medium=pr&utm_campaign=0224-
global-gartner-mq&utm_term=cdp).
Join the Real-Time Revolution: Tealium is hosting its annual Digital Velocity
conference in San Diego on June 10-12, 2024. Join industry leaders as they come
together to discuss the latest innovations in customer data. On Tuesday, June
11, Patrick Crosby, Senior Alliance Manager for Technology Partners at
Snowflake, will be speaking in a session on "Driving Growth through Data
Integration: CDPs and the Snowflake Marketing Data Cloud in Concert." Learn
more and register here. (https://tealium.com/digital-velocity-
2024/?utm_source=meltwater&utm_medium=pr&utm_campaign=0524-global-
snowflakeintegrationpr&utm_term=cdp)
About Tealium
As the most trusted CDP, Tealium connects data so businesses can better connect
with their customers. Tealium's real-time data infrastructure allows brands to
power their AI models and activate data for enhanced in-the-moment experiences.
Tealium's turnkey integration ecosystem supports more than 1,300 built-in
connections from the world's most prominent technology experts. Tealium's
solutions include a real-time customer data platform with machine learning, tag
management, an API hub, and data management solutions that make customer data
more valuable, actionable, privacy-compliant, and secure. Named as a Leader in
the Gartner® Magic Quadrant for Customer Data Platforms(TM), more than 850 leading
businesses globally trust Tealium to power their customer data strategies. For
more information, visit www.tealium.com
(https://tealium.com/?utm_source=meltwater&utm_medium=pr&utm_campaign=0524-
global-snowflakeintegrationpr&utm_term=cdp).
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