NANJING, China, June 21, 2024 (GLOBE NEWSWIRE) -- Nanjing, a city hailed as a
"City of Literature", captivates the world's attention with its profound
cultural heritage and rich historical legacy. To truly understand a city, one
should start by visiting its museums. During the recent Dragon Boat Festival,
one of China's traditional festivals, Nanjing's various museums once again
became popular destinations for both domestic and international visitors seeking
to explore ancient history. According to data from Jiangsu International Culture
Association, the city received a total of 5.49 million tourists during the
three-day holiday (June 8-10), marking a year-on-year increase of 16.8%.
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Fantastic Museums in Nanjing, A UNESCO City of Literature
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Museums are guardians of art and hold global significance. On May 18, the annual
International Museum Day, Macedonian writer and poet Marijana Kotevska
Georgieva visited Nanjing. Through a video vlog, she led international audiences
on a virtual tour of various Nanjing museums, including Nanjing Museum, Art
Museum of Nanjing University of the Arts, Deji Art Museum, and Nanjing Grand
Bao'en Temple Ruins Museum, experiencing the diverse culture of the "City of
Literature". "Art is an interconnected form of expression. As a poet, I see
poetic expressions in the paintings displayed in the museums," said Marijana.
With their unique cultural appeal, Nanjing's museums continue to draw attention
from audiences worldwide, particularly the Gen Z group. Nanjing Museum, one of
China's three major museums, is a must-visit for culture enthusiasts due to its
extensive collections and high-quality exhibitions. Art Museum of Nanjing
University of the Arts attracts numerous art lovers, especially young artists
and students, with its avant-garde exhibitions and innovative cultural
activities. Deji Art Museum, with its distinctive architectural style and
meticulously curated international exhibitions, has become a new cultural
landmark integrated with commercial spaces in Nanjing. Nanjing Grand Bao'en
Temple Ruins Museum showcases Nanjing's splendid cultural heritage, through the
first fully immersive metaverse in the cultural heritage field, allowing both
online and offline audiences to "immerse" themselves in the city's long history.
On the Facebook and YouTube pages of the "China Culture & Art" media account
cluster, global netizens commented, "The museums in Nanjing are rich in regional
characteristics and cultural heritage, housing fascinating Chinese ancient
history." "I was amazed by the VR interactive exhibitions in the museums. I hope
to have the opportunity to experience role-playing interactions and get closer
to the history of the Song Dynasty in Nanjing and become a part of it."
In recent years, with the proliferation of social media and the diversification
of cultural consumption, visiting museums has become a new lifestyle for many
young people. Nanjing's various museums continuously innovate their narrative
cores and enhance service levels, attracting more and more Generation Z
visitors. In this charming city, museum culture uniquely nourishes the hearts of
young people, inspiring their boundless love for history and art.
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Source: Jiangsu International Culture Association
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