PUMA appoints Erik Janshen as Vice President Direct-to-Consumer

EQS-News: PUMA SE / Key word(s): Personnel
PUMA appoints Erik Janshen as Vice President Direct-to-Consumer

26.06.2024 / 09:30 CET/CEST
The issuer is solely responsible for the content of this announcement.

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PRESS RELEASE

PUMA appoints Erik Janshen as Vice President Direct-to-Consumer

Herzogenaurach, 26 June, 2024 - Sports company PUMA has appointed Erik
Janshen (46) to lead its worldwide Direct-to-Consumer (DTC) business, which
includes PUMA's owned and operated stores, the website puma.com and several
online marketplaces.

Erik, a German national, has more than 10 years of experience in leadership
positions in digital sales and the DTC business, most recently as the SVP of
Digital Sales for Tommy Hilfiger and Calvin Klein at PVH Corp.

Improving the quality of its distribution is one of PUMA's strategic
priorities and seamlessly connecting consumers with the company's products
and initiatives both online and offline is an important aspect of this.

'We are incredibly fortunate to have Erik join the PUMAFamily, and I am
confident that his leadership will drive us towards our ambitious goals to
elevate our DTC consumer experience to drive further brand heat,' said PUMA
CEO Arne Freundt. 'His innovative approach and passion for consumer-centric
strategies will undoubtedly be an asset for our DTC business.'

Erik replaces Karthik Balagopalan, who was appointed as Managing Director of
PUMA India last year and has been leading PUMA's DTC business on an interim
basis since then.

Media Contact: Robert-Jan Bartunek, Corporate Communications,
robert.bartunek@puma.com

PUMA is one of the world's leading sports brands, designing, developing,
selling and marketing footwear, apparel and accessories. For more than 75
years, PUMA has relentlessly pushed sport and culture forward by creating
fast products for the world's fastest athletes. PUMA offers performance and
sport-inspired lifestyle products in categories such as Football, Running
and Training, Basketball, Golf, and Motorsports. It collaborates with
renowned designers and brands to bring sport influences into street culture
and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The
company distributes its products in more than 120 countries, employs about
20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.


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   Language:       English
   Company:        PUMA SE
                   PUMA WAY 1
                   91074 Herzogenaurach
                   Germany
   Phone:          +49 9132 81 0
   Fax:            +49 9132 81 42375
   E-mail:         investor-relations@puma.com
   Internet:       www.puma.com
   ISIN:           DE0006969603
   WKN:            696960
   Indices:        MDAX
   Listed:         Regulated Market in Frankfurt (Prime Standard), Munich;
                   Regulated Unofficial Market in Berlin, Dusseldorf,
                   Hamburg, Hanover, Stuttgart, Tradegate Exchange
   EQS News ID:    1933083

End of News EQS News Service
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1933083 26.06.2024 CET/CEST