13.07.2024 16:09:16 - dpa-AFX: Apple Vision Pro debuts in UK, Canada, France, Australia and Germany

SAN FRANCISCO (dpa-AFX) - US tech company Apple's Vision Pro headset is
now available in Apple stores across Britain, Canada, France, Germany
and Australia.

Apple markets Apple Vision Pro as a 'spatial computer' where digital
media is integrated with the real world. The company has avoided
marketing the device as a virtual reality headset when discussing the
product in presentations and marketing.

Previously, the mixed reality device was only available in Hong Kong,
Japan, Singapore, mainland China, and the United States.

The device, touted as 'the most advanced consumer electronics device
ever created' by boss Tim Cook, seamlessly blends digital content
with the physical world and unlocks powerful spatial experiences in
visionOS, controlled by the most natural and intuitive inputs
possible - a user's eyes, hands, and voice, the company said earlier.

However, the device received mixed reviews soon after its launch in
the US.

While some were impressed with the technology, others raised concerns
about its functionality, ease of use, and comfort during extended
use.

The $3,500 headset's demand also declined over the time. Its overall
sales is less likely to surpass 500,000 units in 2024, according to
market tracker IDC.

Apple expects that the recent international launch would offset the
dwindling US sales.


Copyright dpa
Name WKN Börse Kurs Datum/Zeit Diff. Diff. % Geld Brief Erster Schluss
APPLE INC. 865985 Frankfurt 198,000 09.08.24 21:58:28 +2,860 +1,47% 0,000 0,000 195,880 198,000

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