WASHINGTON (dpa-AFX) - Instagram's new 'AI Studio' will empower creators to
develop AI chatbot versions of themselves, as announced by Meta Platforms, Inc.
(META) CEO Mark Zuckerberg during a recent broadcast.

Zuckerberg stated that AI Studio will allow creators to construct AI agent
replicas of themselves to engage with their community.

Integrated within Instagram, the feature, unearthed by app researcher Alessandro
Paluzzi, will offer a range of prompts and tools for crafting these AI bot
variations.

As part of the initial trial phase, Zuckerberg mentioned that users can
anticipate encountering AI representations of their favorite creators and
interest-based AIs on Instagram in the upcoming weeks. These AI profiles will
primarily appear in messaging and will be distinctly marked as AI entities.

Meta's personalized AI bots, currently in beta and undergoing selective testing
with chosen creators, will be capable of responding to inquiries in the style of
the respective account. Additionally, chat conversations will contain disclaimer
notes clarifying that users are interacting with an AI bot. Zuckerberg
emphasized that creators will have the liberty to train their bots on various
facets of their social media presence, facilitating the creation of more
authentic replicas.

Meta plans to initiate testing of the feature with approximately 50 creators and
a small user segment initially, with a gradual expansion to more users in the
following months, targeting a full-scale launch by August.



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