MGI - Media and Games Invest SE Releases On-Device Targeting-AI ATOM 3.0 to
10,000+ Apps
MGI - Media and Games Invest SE Releases On-Device Targeting-AI
ATOM 3.0 to 10,000+ Apps
April 29, 2024 (13:45 CEST) - MGI - Media and Games Invest SE
("MGI" or the "Company", ISIN: SE0018538068; Ticker: M8G; Nasdaq
First North Premier Growth Market and Scale Segment Frankfurt
Stock Exchange) announces the release of ATOM 3.0, an
industry-first on-device targeting solution for iOS that gives
mobile marketers the ability to meaningfully predict the traits
of anonymous users in a privacy compliant manner, providing a
significant competitive advantage in an ecosystem where 75
percent of iOS users opt out of tracking, with a similar trend
predicted on Android.
By utilizing cutting-edge on-device AI technology, ATOM processes
mobile device signals and real-world context to predict user
traits and classify them into cohorts, providing advertisers with
the tools needed to deliver highly personalized advertising
experiences while ensuring full compliance with privacy
regulations.
Originally launched in 2021, ATOM 3.0 is now seamlessly
integrated with MGI's HyBid SDK. The HyBid SDK provides
advertisers with access to over 1.5 billion users across more
than 10,000 apps worldwide. This unparalleled scale makes ATOM
3.0 the only currently available scalable solution for targeting
ID-less users on mobile, ensuring that advertisers and publishers
can maintain addressability and engagement with their audience
while respecting user choice.
To foster widespread adoption and maximize its impact across the
digital advertising ecosystem, ATOM 3.0 will be made available
for free for publishers and advertisers at the start, whereas
based on substantially improved targeting possibilities, higher
CPM's will be achieved.
Remco Westermann, CEO of MGI
"The development of a scalable solution for privacy conform
ID-less targeting is a big opportunity in a strongly changing
advertising environment. Following our initial release now
approximately 3 years ago, we took the time to significantly
further develop ATOM and to strategically integrate it into our
trusted HyBid SDK, streamlining implementation for thousands of
publishers and enabling them to connect to billions of users.
This seamless approach not only simplifies adoption for
publishers, but also significantly enhances ATOM's potential to
meet advertisers' reach requirements. With the launch of ATOM
3.0, we introduce a very promising product that aligns the
interests of publishers and advertisers with consumer privacy
expectations."
ATOM in Short
* By analyzing a wide array of device signals and real-world
contexts, such as app usage pattern, session duration,
session depth, gestures, screen brightness and more, ATOM
3.0's sophisticated on-device machine learning models offer
cohorts spanning across 10 key categories, including
Behavioral, Demographic, Mobility, Attention, Engagement, and
also can classify users into special cohorts like "Tech
Enthusiasts", "Active Gamers", "Health and Fitness
Advocates", and "Frequent Shoppers" without user data ever
leaving the device.
* Ad requests can be enriched with the cohorts to help
advertisers make better decisions when IDs are unavailable.
This method provides advertisers with the tools needed to
deliver highly personalized advertising experiences while
ensuring full compliance with privacy regulations, as no
personal identifying information is transferred to third
parties.
* As the digital advertising ecosystem grapples with the
disappearance of traditional identifiers, the integration of
ATOM 3.0 into MGI's Hybid SDK emerges as the only currently
available scalable solution designed to future-proof
advertising strategies against evolving privacy regulations
and shifting consumer expectations.
To learn more about ATOM, please visit the ATOM website at:
https://verve.com/atom/
Responsible parties
The information in this release has been made public through the
agency of the responsible persons set out below for publication
at the time stated by MGI's news distributor EQS Newswire at the
publication of this release. The responsible persons below may be
contacted for further information.
For further information, please contact:
Sören Barz
Head of Investor Relations
+49 170 376 9571
soeren.barz@mgi-se.com, investor@mgi-se.com
www.mgi-se.com
Danesh Zare
Senior Investor Relations Manager
+46 70 916 7932
danesh.zare@mgi-se.com
About MGI - Media and Games Invest SE
MGI - Media and Games Invest SE (MGI) operates a fast-growing,
profitable ad-software platform that matches global advertiser
demand with publisher ad-supply while improving results through
first party data from own games as well as AI driven contextual
data solutions. MGI's main operational presence is in North
America and Europe. Through investments in organic growth and
innovation, as well as targeted M&A, MGI has built a one-stop
shop for programmatic advertising, enabling companies to buy and
sell ad space across all digital devices (mobile apps, web,
connected TV and digital out of home), with the mission to make
advertising better. MGI is registered as Societas Europaea in
Sweden (registration number 517100-0143) and its shares are
listed on Nasdaq First North Premier Growth Market in Stockholm
and in the Scale segment of the Frankfurt Stock Exchange. The
Company has three secured bonds that are listed on Nasdaq
Stockholm and on the Frankfurt Stock Exchange Open Market. The
Company's certified advisor on Nasdaq First North Premier Growth
Market is FNCA Sweden AB; info@fnca.se.
1891871 29.04.2024 CET/CEST