SAN FRANCISCO, May 16, 2024 (GLOBE NEWSWIRE) -- Meltwater
(https://www.meltwater.com/en), a global leader in media, social, and consumer
intelligence, today announces a first-of-its-kind integration between its
influencer marketing solution, Klear, and its social media management solution,
Engage. This innovative offering helps customers unify their social media
marketing strategies within one platform and provides cohesive social strategies
by dismantling existing silos and barriers between owned and influencer
marketing efforts.
Two new updates can be found inside Meltwater's Engage solution. The first is an
integrated workflow in Engage designed to enable users to effortlessly discover,
share, and amplify influencer posts across their owned social media channels,
enhancing awareness, engagement, and maximizing influencer impact.
The second enhancement introduces a new influencer marketing dashboard template
available in its social media management platform, Engage, to help customers
easily measure the impact of their overall social performance in one place. When
combined with Meltwater's owned analytics, users can compare influencer
performance with other social media metrics, such as reach, engagement, revenue,
earned media value to streamline the reporting process and identify the social
media activities driving brand performance.
The product release underscores Meltwater's commitment to pioneering new
solutions that address the evolving needs of its clients. As the first provider
to offer integrated influencer marketing solutions within its core social
solution, Meltwater is setting the standard for a comprehensive social suite to
keep their customers one step ahead.
"Our goal is to simplify the process of analyzing social media campaigns while
providing our customers with actionable insights to maximize impact and drive
success. By integrating influencer marketing workflows and dashboards into our
existing social media suite, we're breaking down silos and empowering marketing
teams to make informed, cohesive decisions on their social media and influencer
marketing strategies," said Chris Hackney, Chief Product Officer at Meltwater.
The latest updates are immediately available for joint Engage and Klear
customers. For more information about Meltwater's social media management
platform, Engage, visit Meltwater.com
(https://www.meltwater.com/en/suite/social-media-management).
About Meltwater
Meltwater empowers companies with a suite of solutions that spans media, social,
consumer and sales intelligence. By analyzing -1 billion pieces of content each
day and transforming them into vital insights, Meltwater unlocks the competitive
edge to drive results. With 27,000 global customers, 50 offices across six
continents and 2,300 employees, Meltwater is the industry partner of choice for
global brands making an impact. Learn more at meltwater.com.
For more information, please contact:
Stacy Slayden
Communications Manager
pr@meltwater.com (mailto:pr@meltwater.com)
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