29.04.2024 20:33:55 - dpa-AFX: Microsoft, Axel Springer Expands Collaboration In Advertising, AI, Content, Azure Services
REDMOND (dpa-AFX) - Microsoft Corp. (MSFT) announced on Monday that it has
expanded partnership with Axel Springer SE, from existing POLITICO to include
more services such as advertising, AI, content, and cloud computing platform
Azure.
Following the expansion of partnership, Microsoft MSN users would be able to
access premium content from Axel Springer's news brands, Microsoft Advertising
technology would be enhanced with adtech management and optimization layer
AdLib, and AI-driven chat experiences will be introduced on the platform.
Satya Nadella, chairman and CEO of Microsoft. 'Our expanded partnership with
Axel Springer brings together their leadership in digital publishing with the
full power of the Microsoft Cloud - including our ad solutions - to build
innovative AI-driven experiences and create new opportunity for advertisers and
users.'
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