ABOUT YOU Holding SE: On Its Tenth Birthday: ABOUT YOU Increases EBITDA and
Free Cash Flow in the First Quarter

EQS-News: ABOUT YOU Holding SE / Key word(s): Quarter Results
ABOUT YOU Holding SE: On Its Tenth Birthday: ABOUT YOU Increases EBITDA and
Free Cash Flow in the First Quarter

10.07.2024 / 07:30 CET/CEST
The issuer is solely responsible for the content of this announcement.

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PRESS RELEASE

ON ITS TENTH BIRTHDAY:
ABOUT YOU INCREASES EBITDA AND FREE CASH FLOW IN THE FIRST QUARTER

  * Margin increase: Adjusted EBITDA1 improves to EUR 15.0 million,
    resulting in a margin increase to 2.9% with Group revenue growth of 2.2%
    year-on-year to EUR 518.3 million

  * Solid cash position: Positive free cash flow reaches EUR 46.0 million on
    the back of improved EBITDA and lower inventory levels

* Higher basket size: Average order value LTM2 climbs by 6.7% to EUR 58.5

  * Lower discount levels: Gross margin increases to 43.2% from 39.5% in the
    prior-year quarter, driven by optimized inventory management and lower
    discount intensity in the online fashion industry

  * Targeted investments: Anniversary campaign for the tenth birthday was
    successfully executed

  * Guidance confirmed: Management Board expects Group revenue growth
    between +1% and +10% year-on-year and an increase in adjusted EBITDA to
    between EUR 10 million and EUR 30 million for FY 2024/2025

Hamburg | July 10, 2024 - ABOUT YOU Holding SE, a leading player in Europe's
e-commerce sector, has started FY 2024/2025 with an increase in the adjusted
EBITDA margin and a positive free cash flow, while reiterating its full-year
guidance for Group revenue growth and adjusted EBITDA.

The ABOUT YOU Group, which celebrated its tenth birthday in May 2024,
improved its adjusted EBITDA to EUR 15.0 million and its EBITDA to EUR 9.1
million in the first quarter. Revenue growth of 2.2% year-on-year to EUR
518.3 million remained above the industry average and contributed to the
increase in the adjusted EBITDA margin to 2.9%.

Both business units - ABOUT YOU, one of the largest online fashion stores in
Europe, and SCAYLE, one of the world's fastest growing software-as-a-service
commerce platforms - continued to add to their bottom line.

"As we celebrate our tenth anniversary, we are proud to have strengthened
our margin and liquidity through efficiency gains and cost control," says
Tarek Müller, the ABOUT YOU Group's Co-Founder and Co-CEO. "In addition to
the EBITDA margin, we have also improved our gross margin. Investments in
marketing and technology across both our business units will be the catalyst
for accelerating our Group revenue growth going forward. This, combined with
improving market conditions and the industry's strong growth potential,
makes us optimistic about the current and subsequent financial years."

STRATEGIC INVESTMENTS IN COLLECTIONS AND MARKETING ACTIVITIES

With optimized inventories and a lower discount intensity, the gross margin
rose to 43.2% in the first quarter. Meanwhile, administrative expenses fell
by 4.2% to EUR 23.2 million due to operational efficiency measures and
strict cost discipline, resulting in a reduced cost-to-revenue ratio of
4.5%.

ABOUT YOU continued to make strategic investments in its unique portfolio of
celebrity brands: A highlight in the first quarter was the collaboration
with German comedian and singer Tedros Teclebrhan aka "Teddy". Co-created in
March 2024, the first collection of his new brand ABOJ ADEJ is inspired by
Teddy's style, values, and Eritrean roots. The 32-piece collection,
including unisex pieces, is available exclusively at the online fashion
store.

As planned, marketing costs were up by 17.8% to EUR 60.4 million, equivalent
to a cost-to-revenue ratio of 11.7%. The largest investment to increase
brand awareness as well as to activate new and existing customers was made
under the anniversary campaign for ABOUT YOU's tenth birthday, rolled out
across all channels and markets from early April to mid-May 2024 under the
slogan "10 years with you, 10 years ABOUT YOU". While the campaign reached
over 400 million gross contacts within the young and fashion-conscious
target group on television with four TV commercials, more than 190 content
creators were commissioned digitally. Over 130 social media posts generated
more than 5 million organic views, and over 120 million newsletters were
sent out. Furthermore, activations such as the ABOUT YOU Moments were used
to boost the customers' engagement and to thank them for their loyalty.
Under the theme "Moments You'll Never Forget", special experiences were
raffled off, such as tickets for the UEFA EURO 2024 final, including travel
and two nights' accommodation for two people.

On the heels of its anniversary campaign, ABOUT YOU announced a spectacular
event for Q2 2024/2025: the ABOUT YOU Fashion Circus. It took place at the
beginning of July 2024 as part of Berlin Fashion Week in partnership with
Circus-Theater Roncalli and involved renowned brand partners such as adidas,
HUGO, Levi's, Nike, PUMA, Reebok, and LSCN by LASCANA.

PROGRESS IN THE SEGMENTS AMID A MODERATE MARKET RECOVERY

ABOUT YOU's Commerce business benefited from the overall market recovery and
the slight upward trend in consumer sentiment.

Building the most complete fashion platform in Europe, ABOUT YOU's three
strategic growth initiatives - customer engagement, fashion assortment
expansion, and operating model extension - led to a slight uplift in the
online fashion store's revenue. In Germany, Austria, and Switzerland (DACH
segment), revenue grew by 1.6% year-on-year to EUR 252.7 million, with
positive growth rates in Germany. All other European markets (Rest of Europe
segment, RoE segment) achieved a 2.3% year-on-year growth in revenue to EUR
234.1 million in the first quarter. Adjusted EBITDA in the DACH segment
amounted to EUR 8.4 million with a margin of 3.3%, while the RoE segment
reported adjusted EBITDA of EUR -7.8 million with a significantly improved
margin of -3.3%.

The more favorable market environment had a positive impact on the online
fashion store's order economics: The average order value increased by 6.7%
to EUR 58.5 per order in the last twelve months, with an average order
frequency of 3.1 orders per customer.

Including the business-to-business unit, the Tech, Media and Enabling
segment (TME segment) comprises the services for monetizing technology,
reach, and logistics. In the first quarter, adjusted EBITDA amounted to EUR
11.5 million, which corresponds to a strong margin of 24.5%. This resulted
from a higher share of high-margin Tech revenue generated by the enterprise
shop system SCAYLE that enables business-to-consumer brands and retailers to
create unique customer experiences with ease. Media revenues declined and
drove down the TME segment in total, largely due to a higher focus on
high-margin media products. In contrast, SCAYLE demonstrated strong growth
and made a significant contribution to increased profitability.

CONFIRMED OUTLOOK FOR FY 2024/2025

Despite a market environment that remains volatile, the ABOUT YOU Group
further pursues sustainable growth and a further uplift in adjusted EBITDA
in the current financial year. The Management Board continues to expect
Group revenue growth in the range of +1% to +10% year-on-year in FY
2024/2025, which - combined with an increased gross margin and improved
fulfillment and administrative cost-to-revenue ratios - is expected to lead
to adjusted EBITDA between EUR 10 million and EUR 30 million. The Management
Board anticipates double-digit growth rates for the Group from FY 2025/2026
onwards.

All quarterly reporting documents, including the Quarterly Statement, are
available on the Investor Relations website. ABOUT YOU Holding SE will
release its financial results for Q2 2024/2025 in the Interim Financial
Report on October 10, 2024.

                                              Q1    Q1   Change
                                             24/25 23/24   YoY
    Group Key Customer Metrics
    Customer Reach Metrics LTM
    User sessions per month (in millions)    118.9 138.6 (14.2)%
    Mobile sessions (in % of user sessions)  91.0% 88.0%  3.0pp
    Customer Engagement Metrics LTM
    Active customers (in millions)           12.3  12.8  (4.4)%
    Number of orders (in millions)           37.7  39.6  (4.9)%
    Average order frequency (in #)            3.1   3.1  (0.5)%
    Average order value (in EUR incl. VAT)   58.5  54.8   6.7%
    (in EUR million,                 Q1     Q1   Change
    unless stated otherwise)       24/25  23/24    YoY
    Financial Segment Information
    Group revenue                  518.3  507.1   2.2%
    DACH                           252.7  248.8   1.6%
    RoE                            234.1  228.8   2.3%
    TME                             46.8   48.3  (3.1)%
    Reconciliation                 (15.2) (18.7)    -
    Adjusted EBITDA                 15.0   4.2   261.9%
    DACH                            8.4    13.0  (35.7)%
    RoE                            (7.8)  (12.1)  35.5%
    TME                             11.5   8.8    30.6%
    Reconciliation                  3.0   (5.5)     -
    (in EUR million,                        Q1     Q1    Change
    unless stated otherwise)              24/25  23/24    YoY
    Adjusted EBITDA margin                 2.9%   0.8%   2.1pp
    DACH                                   3.3%   5.2%  (1.9)pp
    RoE                                   (3.3)% (5.3)%  2.0pp
    TME                                   24.5%  18.2%   6.3pp
    Key Group Financial Metrics
    Gross profit                          224.0  200.1   11.9%
    Gross margin (% of Group revenue)     43.2%  39.5%    3.8%
    NWC (net working capital)             (63.0)  30.8  (304.4)%
    CAPEX (capital expenditures)           13.9   15.2   (8.0)%
    Profit / (loss) for the period (EAT)  (9.5)  (23.8)  60.0%
    Free cash flow                         46.0   10.8   323.5%

Q1 2024/2025 ended on May 31, 2024.

Please refer to ABOUT YOU's Quarterly Statement Q1 2024/2025 for
definitions.

ABOUT THE ABOUT YOU GROUP
The ABOUT YOU Group (ABOUT YOU Holding SE and its fully consolidated
subsidiaries) is an internationally active e-commerce group with two
strategic business units: The online fashion store ABOUT YOU SE & Co. KG
forms the Group's business-to-consumer business. With more than 42 million
monthly active users, ABOUT YOU is one of Europe's largest online retailers
for fashion and lifestyle and the leading provider of a personalized
shopping experience on the smartphone. In the multi-award-winning ABOUT YOU
app and on aboutyou.com, customers find versatile inspiration and an
assortment of over 700,000 items from around 4,000 brands. The Group's
business-to-business activities are largely operated by SCAYLE GmbH. SCAYLE
offers a modern, cloud-based enterprise shop system that enables brands and
retailers to scale their digital business quickly and flexibly as well as to
adapt to increasing customer needs. More than 200 online stores are powered
by SCAYLE's technology. Leading brands and retailers such as DEICHMANN, FC
Bayern, Fielmann, DEPOT, or Marc O'Polo choose the SCAYLE Commerce
technology as a license model.

For further information, please visit: corporate.aboutyou.de/en.

MEDIA CONTACT
Laila Helmy | Corporate Communications
presse@aboutyou.com

Sinah Brending | Financial Communications
sinah.brending@aboutyou.com

INVESTOR RELATIONS CONTACT
Frank Böhme | Investor Relations
frank.boehme@aboutyou.com

DISCLAIMER
This publication constitutes neither an offer to sell nor a solicitation to
buy securities.

Certain statements contained in this release may constitute "forward-looking
statements" that involve several risks and uncertainties. Forward-looking
statements are generally identifiable using the words "may", "will",
"should", "plan", "expect", "anticipate", "estimate", "believe", "intend",
"project", "goal", or "target" or the negative of these words or other
variations on these words or comparable terminology. Forward-looking
statements are based on assumptions, forecasts, estimates, projections,
opinions, or plans that are inherently subject to significant risks, as well
as uncertainties and contingencies that are subject to change. No
representation is made or will be made by ABOUT YOU Holding SE that any
forward-looking statement will be achieved or will prove to be correct. The
actual future business, financial position, results of operations, and
prospects may differ materially from those projected or forecasted in the
forward-looking statements. Neither ABOUT YOU Holding SE nor any of their
respective affiliates assume any obligation to update, and do not expect to
publicly update, or publicly revise any forward-looking statements or other
information contained in this release, whether as a result of new
information, future events, or otherwise, except as otherwise required by
law.

1EBITDA adjusted for (i) equity-settled share-based compensation expenses,
(ii) restructuring costs, and (iii) one-time effects

2LTM: within the last twelve months


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10.07.2024 CET/CEST Dissemination of a Corporate News, transmitted by EQS
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   Language:       English
   Company:        ABOUT YOU Holding SE
                   Domstraße 10
                   20095 Hamburg
                   Germany
   Phone:          +49 40 638 569 - 0
   E-mail:         info@aboutyou.de
   Internet:       https://corporate.aboutyou.de
   ISIN:           DE000A3CNK42
   WKN:            A3CNK4
   Listed:         Regulated Market in Frankfurt (Prime Standard);
                   Regulated Unofficial Market in Berlin, Dusseldorf,
                   Hamburg, Munich, Stuttgart, Tradegate Exchange
   EQS News ID:    1942747

End of News EQS News Service
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1942747 10.07.2024 CET/CEST