Heliad AG: Razor Group raises USD 100m and acquires competitor Perch.

EQS-News: Heliad AG / Key word(s): Investment
Heliad AG: Razor Group raises USD 100m and acquires competitor Perch.

07.03.2024 / 11:55 CET/CEST
The issuer is solely responsible for the content of this announcement.

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Razor Group raises USD 100m and acquires competitor Perch.

Frankfurt am Main, 7th March 2024 - Razor Group ("Razor"), a portfolio
company of Heliad AG (Stock ticker A7A, ISIN DE0001218063), has acquired its
US-based E-Commerce aggregator competitor Perch in an all-stock deal and
simultaneously announces a USD 100m Series D round, led by Presight Capital.
The strategic transaction values the combined organization at roughly USD
1.7bn. Following the consolidation of Factory14, Valoreo, and The Stryze
Group, this transaction marks an inflection point in Razor's history,
positioning the company as the global leader in its industry.

Razor's acquisition of Perch adds significant scale to its product
portfolio, now managing a catalogue of over 40,000 products spanning popular
categories such as Home & Living, Sports & Health, Toys and DIY, across
three continents and over ten countries, paving the way for a USD 1bn
top-line business in the medium-term. It also marks a pivotal shift in the
aggregator business model, as Razor will leverage this acquisition to move
away from the traditional aggregator model of creating the "internet version
of Procter & Gamble", towards establishing a "Western response" to Chinese
consumer-to-manufacturer (C2M) players like Temu and Shein. Tushar
Ahluwalia, Razor's CEO, underscores the critical role of cutting-edge
technology and a deeply integrated supply chain in navigating the current
macroeconomic environment to ensure agility and long-term resilience.

Simultaneously, Razor is strategically diversifying its sales avenues beyond
Amazon, with the ambition to decrease its revenue dependency on the platform
to below 60%. While further refining its market strategy, Razor is also
venturing into Asian markets to drive geographical diversification. Combined
with a focus on technological innovation and product development, Razor
positions itself as the leading next-generation brand aggregator. With
ongoing advancements in the fields of artificial intelligence (AI) and large
language models (LLMs), further promising technological enhancements can be
achieved to improve Razor's operational efficiency.

About Razor Group

Razor Group GmbH ("Razor") was founded by e-commerce experts and serial
founders Tushar Ahluwalia, Christoph Gamon, Shrestha Chowdhury and Dr.
Oliver Dlugosch. The Berlin-based company acquires and operates profitable
Amazon FBA businesses and other online marketplace sellers which have
consistently demonstrated superior product quality, outstanding customer
satisfaction and sharp business acumen. Razor pairs significant growth
capital with extensive e-commerce and technology expertise, thereby ensuring
that the acquired businesses reach the next stage in their development.
Razor defines itself as a technology-driven e-commerce business to push
world-class consumer products across relevant categories into a variety of
leading marketplaces globally. For more information visit
www.razor-group.com

About Heliad

Heliad (Stock ticker A7A, ISIN DE0001218063) is a listed investment company
with a mission to empower both entrepreneurs and investors. The company
invests in market leading companies across various verticals and regions to
power their next phase of growth. As a listed company and through our strong
team and strategic partners, Heliad can support companies pre, at and post
IPO and act as a gateway to public equity capital markets. An evergreen
structure allows Heliad to act independently of usual fund lifecycles and
provides shareholders with unique access to pre-IPO market returns without
any restrictions or limitations in terms of investment size and term
commitment. Find more information about us under www.heliad.com and follow
us on LinkedIn.

Contact:
Heliad AG
Tel: +49 69 719 12 80 00
E-Mail: investor-relations@heliad.com


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07.03.2024 CET/CEST Dissemination of a Corporate News, transmitted by EQS
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   Language:       English
   Company:        Heliad AG
                   Ulmenstraße 37-39
                   60325 Frankfurt/Main
                   Germany
   Phone:          +49 (0)69 719 12 80 - 00
   Fax:            +49 (0)69 719 12 80 - 999
   E-mail:         investor-relations@heliad.com
   Internet:       www.heliad.com
   ISIN:           DE0001218063
   WKN:            121806
   Indices:        Basic Board
   Listed:         Regulated Unofficial Market in Berlin, Dusseldorf,
                   Frankfurt (Basic Board), Hamburg, Munich, Stuttgart,
                   Tradegate Exchange
   EQS News ID:    1853869

End of News EQS News Service
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1853869 07.03.2024 CET/CEST