WASHINGTON (dpa-AFX) - Netflix, Inc. (NFLX) is introducing an updated layout
design for its TV app, focusing on enhancing user experience by providing a more
modern interface and making it easier for users to find content that interests
them, reports The Verge.

'We really wanted members to have an easier time figuring out if a title is
right for them,' Netflix senior director of product Pat Flemming.

One significant change is the placement of show details within the app. Instead
of displaying show details at the top of the screen, the new interface features
this information in the middle of the display. This change allows for better
visibility and prioritization of content. Additionally, the new design presents
comprehensive information about each show or film at the bottom of the display,
including the title, synopsis, release year, genre, and episode count for the
series. Furthermore, hovering over a TV show or movie will trigger an automatic
short preview to play, offering users a glimpse of the content.

In terms of navigation, Netflix is streamlining the menu by replacing the
left-side menu with a top bar menu, which includes options such as search, home,
shows, movies, and My Netflix. The current Categories and New and Popular tabs
will be removed, with New and Popular being replaced by My Netflix
recommendations and Categories being accessible through the search tab.

Initially, the updated homepage will be tested with a select group of
subscribers using smart TVs and streaming devices. The feedback from this
testing phase will be crucial in determining the potential expansion of the
updated interface to more members.

Additionally, Netflix is considering discontinuing regular reporting of
subscriber numbers starting next year, a decision that could impact how the
company communicates its performance and growth to the public.



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