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EQS-News: SPORTTOTAL AG / Key word(s): Alliance
STAIDIUM U.S. Enters Media Naming Rights Agreement with Legacy VTC
2024-04-09 / 15:00 CET/CEST
The issuer is solely responsible for the content of this announcement.
STAIDIUM U.S. Enters Media Naming Rights Agreement with Legacy VTC
Partnership gives STAIDIUM U.S. streaming rights to events at the facility.
DALLAS (April 9, 2024) - STAIDIUM U.S. is joining Legacy VTC (Volleyball Training Courts) in a media rights agreement
that allows the sports streaming company to reach thousands of sports enthusiasts across the Midwestern United States
and beyond, increasing the potential for additional sponsorship and advertising opportunities. This partnership grants
STAIDIUM U.S. the rights to events held on each of the 8 competitive courts in the venue and gives STADIUM U.S.
exclusive naming rights at the facility for 5 years.
Legacy VTC boasts STADIUM's AI-powered, 5G-enabled, automated camera system throughout the venue to provide
live-streaming services to an OTT platform that delivers live broadcasts and highlights as well as advanced game and
player analytics without manual oversight. STAIDIUM U.S. broadcasts from Legacy VTC's St. Louis venue are available to
fans, coaches, and scouts on Staidium.TV.
"These broadcasts feature the quality of primetime televised sports without the expense of a production team and camera
crew," said Tony Stratman, Executive Director of Stratman Sports and co-owner of Legacy VTC. "STAIDIUM U.S. increases
the appeal of Legacy VTC to tournament directors because of the partnership, sponsorship, and advertising opportunities
it creates."
Legacy VTC is the premier volleyball-specific facility in the Midwestern United States and hosts more than 14,000
volleyball matches per year. The venue hosts local, regional, and national volleyball tournaments that draw teams from
across the United States. Legacy VTC is the home of High Performance - STL, the largest volleyball club in Missouri
with more than 90 teams for boys and girls age 9 through 18 as well as developmental programs for athletes age 5 to 10.
Legacy VTC also holds volleyball camps, clinics, private lessons and adult leagues.
"Legacy VTC is an ideal partner for this venture because of the numerous programs and the high-quality facilities it
offers athletes. We are thrilled to partner with Legacy VTC and introduce a new partnership model for venue operators
while providing volleyball fans, coaches and scouts cost-effective and highly produced broadcasts," said Dave Cochran,
Managing Director of STAIDIUM U.S.
STAIDIUM U.S. uses artificial intelligence (AI) and machine learning to deliver fully-automated, live sports streaming
and integrated coaching tools. STAIDIUM U.S. is managed by veteran executives David Cochran and Kevin McLaughlin of the
Dallas-based Global Sports Platforms (GSP), which develops sports management software platform and video delivery
solutions that serve the development of athletes from youth to professional levels. STAIDIUM U.S. is a subsidiary of
Germany-based sports technology company SPORTTOTAL AG.
To learn more about STAIDIUM, visit https://staidium.com.

About SPORTTOTAL AG/STAIDIUM INC
STAIDIUM U.S. is a subsidiary of SPORTTOTAL AG (ISIN: DE000A1EMG56), headquartered in Cologne (Germany). SPORTTOTAL AG
is a technology and media company on a growth path in the rapidly scalable digital business with streaming platforms,
in the high-margin international project business, as well as in the live events business. The company, which was
founded in 1979, operates a high-traffic portal through sporttotal.tv, with strong growth for online sport videos and
live streaming. The company equips sports clubs with self-developed camera technology which enables sports events to be
transmitted live in a high quality and fully automatically on sporttotal.tv. SPORTTOTAL AG's service portfolio also
comprises the technical equipping of racing circuits and sports facilities, as well as the production and marketing of
sports events such as the ADAC RAVENOL 24-Hour Race at the Nürburgring. In addition, SPORTTOTAL AG operates with its
Deutsche Telekom-powered Media house "FORTY10" linear TV channels and successfully broadcasted the FIFA World Cup 2022
for MagentaTV.
To learn more about SPORTTOTAL AG, visit https://sporttotal.com/en/.

Contact
SPORTTOTAL AG
Am Coloneum 2
50829 Cologne
Germany
Tel.: +49 (0) 221 7 88 77 0
Email: investorrelations@sporttotal.com

2024-04-09 CET/CEST Dissemination of a Corporate News, transmitted by EQS News - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
The EQS Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.

Archive at www.eqs-news.com  
Language:     English 
Company:      SPORTTOTAL AG 

Am Coloneum 2
50829 Köln
Germany

Phone:        +49 (0)221 7 88 77 0 
Fax:          +49 (0)221 7 88 77 199 
E-mail:       info@sporttotal.com 
Internet:     www.sporttotal.com 
ISIN:         DE000A1EMG56 
WKN:          A1EMG5 
Listed:       Regulated Market in Frankfurt (General Standard); Regulated Unofficial Market in Berlin, Dusseldorf, 

Hamburg, Stuttgart, Tradegate Exchange
EQS News ID: 1876621

End of News EQS News Service
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1876621 2024-04-09 CET/CEST

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END) Dow Jones Newswires

April 09, 2024 09:00 ET (13:00 GMT)