16.05.2024 17:45:08 - dpa-AFX: GNW-Adhoc: Ipsos accelerates its digitisation of data collection in India with the acquisition of Crownit
Ipsos accelerates its digitisation of data collection in India with the
acquisition of Crownit
Paris, May 16, 2024 - Ipsos (http://www.ipsos.com), one of the world's leading
market research companies, announces the acquisition of Crownit. This company
provides a mobile and online panel and data collection platform, giving access
to India's largest community of consumers across 40 cities.
Crownit's mobile-first strategy empowers Ipsos to digitize a large part of its
offline research capabilities, leveraging India's increasing mobile penetration
to reach a broader spectrum of socioeconomic groups. This approach enhances
digital sample representativeness, resulting in faster, high-quality data
collection and improved efficiency.
Ben Page, Chief Executive Officer of Ipsos, commented: "This acquisition marks a
significant step in expanding Ipsos India's data collection capabilities, by
shifting from traditional offline methods to a more agile and efficient online
approach, and by improving data quality and security. It supports our growth in
India, enabling us to reach a wider audience and to gather more robust insights
for our clients."
Sameer Grover, Chief Executive Officer of Crownit, added: "Joining the Ipsos
family is an important milestone for our company. We are excited to leverage our
mobile-first platform and expertise to enhance Ipsos' data collection
capabilities and support their vision of the future of market research in India.
We are excited to serve our clients with combined strengths of Ipsos and
Crownit".
Crownit's end-to-end ecosystem streamlines data collection processes, while
advanced features will provide Ipsos with a competitive edge in the market
research industry locally.
Finally, this acquisition complements Ipsos' existing online panel, iSay, by
increasing online reach and representation in India. It will provide clients
with access to a more diverse and representative pool of respondents, ultimately
leading to richer and more actionable market intelligence.
ABOUT IPSOS
Ipsos is one of the largest market research and polling companies globally,
operating
in 90 markets and employing nearly 20,000 people.
Our passionately curious research professionals, analysts and scientists have
built unique multi-specialist capabilities that provide true understanding and
powerful insights into the actions, opinions and motivations of citizens,
consumers, patients, customers or employees. Our 75 business solutions are based
on primary data from our surveys, social media monitoring, and qualitative or
observational techniques.
"Game Changers" - our tagline - summarizes our ambition to help our 5,000
clients navigate with confidence our rapidly changing world.
Founded in France in 1975, Ipsos has been listed on the Euronext Paris since
July 1, 1999. The company is part of the SBF 120, Mid-60 indices, STOXX Europe
600 and is eligible for the Deferred Settlement Service (SRD).
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www.ipsos.com (http://www.ipsos.com)
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75 628 Paris, Cedex 13 France
Tel. +33 1 41 98 90 00
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