* Heineken® has cheekily taken its commitment to perfectly balanced taste to
the next level - literally - by creating a specially designed 'Beer Level',
ensuring their beers are served with the famous Heineken star sat exactly
horizontal to the beer surface in every glass.
* It comes as part of a wider global campaign that shows its consistent
refreshment, thanks to the beer's perfectly balanced taste and premium
quality.
* The campaign sees Heineken® Master Brewer Willem van Waesberghe exclusively
reveal how to spot the perfectly poured pint.
* Heineken® has worked with renowned UK chef Lee Tiernan of London's 'F.K.A.
Black Axe Mangal' to showcase how its five-star premium brewing credentials
delivers the perfect platform to transition your day from work mode to
evening mode.
AMSTERDAM, April 09, 2024 (GLOBE NEWSWIRE) -- With 25 million serves of
Heineken® across 192 countries every single day*, there is a true science to
maintaining its perfectly balanced taste and refreshment. From 100% Natural
Ingredients, Heineken®'s famous A-Yeast and Horizontal Fermentation Tanks - and
now a 'Beer Level' - a 'highly scientific', Heineken® filled spirit level to
ensure bars and tables across the globe are perfectly flat to guarantee the
perfect pint presentation!
The playful 'Beer Level' comes as Heineken® today launches its global campaign
and TVC 'The First Ahhh!'. The campaign captures the iconic and refreshing
'first sip' feeling you get from a crisp, uniquely balanced Heineken® when
finishing your day and starting your evening - no matter where you are in the
world.
Nabil Nasser, Global Head, Heineken® Brand, says: "As a brand rooted in more
than 150 years of brewing heritage, our perfectly balanced, refreshing taste has
become known across the world as a great beer to have with friends. 'The First
Ahhh!' embodies that feeling at the end of the day when you can grab a beer with
a group of friends. We also want to bring some fun to our credentials by
creating this Giant Spirit (or Beer) Level, highlighting our dedication to the
craft in true Heineken® wit and style. We're excited to bottle up that unique
'First Ahhh!' feeling and share it with the world."
Heineken® has delivered its consistent taste and perfectly balanced taste to the
world with its unique recipe for more than 150 years. Ever wondered what makes
the perfect serve? Heineken® Master Brewer Willem van Waesberghe recommends
looking out for the following six signs:
1. The glass should be held at the base - this keeps the beer as cool and crisp
as possible.
2. The tap should be opened in one firm motion - your server needs to be
confident - if opened slowly, they risk squeezing the line, resulting in
excess foam falling into the glass before the tap is fully opened.
3. The glass should be tilted precisely at a 45-degree angle with the beer
pouring down the inside of the glass - this creates that mesmerising
whirlpool effect that whips up the foam underneath. Remember - the nozzle
should never touch the beer, as this breaks the surface tension which
impacts the crisp, refreshing taste.
4. The head of foam should be solid and perfectly balanced on the arms of the
iconic Red Star, all the way to the rim of the glass - in scientific terms,
the perfect pint should consist of 95% beer, 5% foam, as this best brings
out the beer's aroma, whilst preventing oxidation and your beer going flat.
5. Your server should start skimming the moment the beer overflows, using a wet
skimmer at a 45-degree angle - this removes excess foam and creates an
unbroken seal. Skimming removes large bubbles on top of the foam that
protects it from oxygen and maintains the head for longer.
6. Wherever you enjoy a Heineken®, the 'first sip' feeling is best enjoyed in a
glass - no matter where you are in the world, pour your Heineken® from the
bottle and into a lager glass to unlock the full flavour experience.
Willem van Waesberghe, Master Brewer at Heineken® says: "It's easy to take for
granted the refreshment and uniquely balanced taste a Heineken® always provides
- whether Original, Silver or 0.0 - as it is so consistent wherever in the world
you enjoy it. However, there is a true science behind the sip, driven by our
Five-Star Brewing Principles, including Heineken®'s famous A-yeast, quality Pure
Malt, 100% natural ingredients, a horizontal brewing method and our verified
Star Brewers, a title that takes 10 years to attain - that provide you with the
'First Ahhh!' feeling."
Heineken® has worked with renowned UK chef Lee Tiernan of London's 'F.K.A. Black
Axe Mangal', an expert when it comes to balancing taste and flavour, to showcase
how its five-star premium brewing credentials make Heineken® a consistent ''go-
to'' for diners to enjoy as the first drink of the night.
Lee Tiernan, Chef and Restauranteur says: "From the moment people walk into
FKABAM, they want an experience that not only starts the night, but also
something they'll remember for the rest of their evening. The end goal of a beer
and food pairing is that when combined, you end up with a more balanced flavour
than each would be alone. That's why Heineken® is the perfect accompaniment for
most dishes - its moderate body, light, fruity taste with a lingering fruit and
balanced bitterness finish complements a huge range of flavours. My favourite
ingredients to enjoy with a Heineken® include fatty lamb shanks, spicy sausages
and the umami flavours of fermented shrimp."
To learn about the Heineken®'s five core brewing principles and heritage, visit
the home of Heineken® in Amsterdam at the Heineken® Experience
(https://www.heinekenexperience.com/en/).
Editorial information:
Please find the high-resolution campaign images here (https://djeholdingsdrive-
my.sharepoint.com/:f:/g/personal/charlotte_nash_edelman_com/EgptnjcmN3BLmYNbxBgn
EJ4BCIKJzuufRPT_UDErFDm2cw?e=0Ic8Sk)
For more information, please contact: HNKBrand@Edelman.com
(mailto:HNKBrand@Edelman.com)
*Source: https://www.heineken.com/global/en/our-story
(About HEINEKEN: )
(HEINEKEN is the world's most international brewer. It is the leading developer
and marketer of premium beer and cider brands. Led by the Heineken® brand, the
Group has a portfolio of more than 300 international, regional, local and
specialty beers and ciders. We are committed to innovation, long-term brand
investment, disciplined sales execution and focused cost management. Through
"Brewing a Better World", sustainability is embedded in the business.)
(HEINEKEN has a well-balanced geographic footprint with leadership positions in
both developed and developing markets. We employ over 85,000 employees and
operate breweries, malteries, cider plants and other production facilities in
more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on
the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on
Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and
HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR)
programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX:
HKHHY).)
(Most recent information is available on HEINEKEN's website:
www.theHEINEKENcompany.com (http://www.theHEINEKENcompany.com) and follow us on
Twitter via @HEINEKENCorp.)
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/43e98927-4318-4289-9368-
eff052d9911f
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