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EQS-News: SGT German Private Equity GmbH & Co. KGaA / Key word(s): Strategic Company Decision
SGT German Private Equity: VC investment AuctionTech focuses on Artificial Intelligence
2024-03-22 / 14:02 CET/CEST
The issuer is solely responsible for the content of this announcement.
+++ Press release +++
SGT German Private Equity: VC investment AuctionTech focuses on
Artificial Intelligence

. PropNow is the leading platform for digital offer processes for real estate sales in
Europe
. More than 6,000 offer procedures with a transaction volume of over 2 billion EUR already completed

. Active in 10 European countries
Frankfurt/Main, 22 March 2024 - AuctionTech, a Berlin-based software provider for dynamic market pricing solutions of
real estate and operator of PropNow.com, the leading platform for digital bidding/offer processes in the real estate
sector, will increasingly focus on artificial intelligence (AI) for further development and international growth.
PropNow is the market leader in Europe with its platform for digital management of purchase offers and bidding
processes. The platform offers a SaaS-based solution that is primarily used by professional real estate agents. To
date, over 6,000 offer processes with a transaction volume of around 2 billion euros have been successfully completed
via PropNow with over 100,000 participating prospect buyers. With PropNow, real estate agents and professional sellers
not only achieve faster sales results and higher sales prices, especially in the current market situation, but also
greater customer satisfaction thanks to a transparent and convenient process flow.
For the further development of PropNow, CEO Jan Thiel sees enormous potential with the integration of AI: "AI will play
an important role not only in the automation of offer processes, but above all in the targeted analysis of the property
and the selection of the optimal parameters of the offer process, as well as better pre-qualification of prospective
buyers. We will also use AI-based tools and technologies in the support area and in the implementation of
customer-specific solutions. This will enable us to achieve even better sales results for our customers, implement new
solutions and functionalities more efficiently and accelerate the development of new markets. PropNow is already
present in 10 European countries and offers its digital offer platform in 7 languages. As a white-label software
solution, PropNow is the technology platform behind almost all major German-speaking real estate networks and also
works very closely with the world's largest brokerage firms in the field of "digital bidding".
From a strategic perspective, Jan Thiel sees the utilization of AI as another key success factor that can significantly
increase both the efficiency and the quality of the sales results achieved by the digital offer management platform,
thus providing a launchpad that will accelerate the company's continued successful growth and internationalization. He
adds: "AI will fundamentally change the real estate industry - away from a 'one-size-fits-all' approach with standard
property brochures and fixed prices, towards a far more individualized positioning and more target group-specific
marketing of individual properties. This will lead to much more dynamic market pricing. And this is precisely where
PropNow comes in with its digital offer management solution, creating the opportunity to achieve the optimum market
price in the shortest time possible."
Christoph Gerlinger, CEO of SGT German Private Equity, lead investor and largest shareholder of AuctionTech, adds:
"Artificial intelligence will not only bring efficiency gains for AuctionTech, but will also significantly increase
customer benefits by recognizing patterns in property valuation and bidding behaviour. AuctionTech thus remains one of
the innovation leaders in the digitalization of real estate sales."

About SGT German Private Equity
SGT German Private Equity is a listed investment holding based in Frankfurt am Main.
From mid-March 2024, the company will focus entirely on artificial intelligence and change its name to 'German AI
Group'.
From its origin as a leading German venture capital provider under the former name German Startups Group, SGT German
Private Equity holds a heritage portfolio of minority stakes in some promising German Tech Startups.

About AuctionTech
AuctionTech.com develops and operates tailor-made, white-label solutions for online auctions of real estate, art and
luxury objects, and offers them via a Software-as-a-Service (SaaS) model worldwide. AuctionTech pioneered the unique
Live Video Auction, enabling to run and broadcast digital live auctions from anywhere in the world to any device
worldwide in true real-time. Based on its proprietary technology platform, over 110,000 items have been auctioned and
numerous world records for online prizes have been achieved.
With its PropNow.com platform for real estate sales, AuctionTech offers innovative end-to-end digital auction and sales
solutions that enable achieving the best market price in the shortest time as well as higher customer trust through a
fully digital and transparent process. In addition, full integration into existing IT systems creates significant
efficiencies and time savings for real estate professionals.
AuctionTech operates worldwide and is based in Berlin. The company is venture capital financed. The lead investor and
largest shareholder is SGT German Private Equity, a leading publicly listed German VC investor.


Investor Relations Contact
Rosenberg Strategic Communications
Dirk Schmitt
d.schmitt@rosenbergsc.com
+49 170 302 8833

2024-03-22 CET/CEST Dissemination of a Corporate News, transmitted by EQS News - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
The EQS Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.

Archive at www.eqs-news.com  
Language:     English 
Company:      SGT German Private Equity GmbH & Co. KGaA 

Senckenberganlage 21
60325 Frankfurt/Main
Germany

Phone:        069-348690520 
Fax:          069-348690529 
E-mail:       info@sgt-germanpe.com 
Internet:     www.sgt-germanpe.com 
ISIN:         DE000A1MMEV4 
WKN:          A1MMEV 
Indices:      Scale 30 
Listed:       Regulated Unofficial Market in Berlin, Dusseldorf, Frankfurt (Scale), Hamburg, Tradegate Exchange 
EQS News ID:  1865589 

End of News EQS News Service
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1865589 2024-03-22 CET/CEST

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END) Dow Jones Newswires

March 22, 2024 09:02 ET (13:02 GMT)