CLIQ Digital's Outlook 2024 Readjustment

EQS-News: Cliq Digital AG / Key word(s): Change in Forecast
CLIQ Digital's Outlook 2024 Readjustment

12.07.2024 / 17:28 CET/CEST
The issuer is solely responsible for the content of this announcement.

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CLIQ Digital's Outlook 2024 Readjustment

DÜSSELDORF, 12 July 2024 - Based on the preliminary sales and earnings data
for the second quarter 2024, CLIQ Digital readjusted its 2024 and
medium-term outlook yesterday.

Due to the 2Q 2024 sales performance, the Management Board decided to
readjust the Group's outlook. Measures are in progress to return the Group
to its growth path.

For the full year 2024, organic Group sales are expected to be between EUR260
and EUR280 million. Total customer acquisition costs are forecast to be
between EUR80 and EUR100 million and EBITDA is thereby expected to range between
EUR10 and EUR20 million. Furthermore, revenue of around EUR325 million is
estimated to be achieved in the full year 2025. The mid-term Group sales
target is to achieve a run rate during the fourth quarter of 2026, which
realises an annual revenue of more than EUR400 million going forward.

For the second quarter 2024, the Management Board expects revenues of about
EUR68 million (2Q 2023: EUR77 million). Due to the early stage of the process,
an estimate of further financial indicators for 2Q 2024 involves
uncertainties at the moment. Nevertheless, the Management Board expects that
the EBITDA margin will reach a similar range as in the first quarter of
2024.

The decrease in Group revenue is predominantly attributable to the Group's
transition to new sales channels, poor European performance and overall
weaker consumer sentiment. With the new "Magnificent Seven" sales channels,
we were not yet able to compensate for the lower sales generated from the
Google Display channel. In addition, the higher churn rate led to a lower
expected average lifetime value of new and existing customers, which
resulted in lower revenues. Subsequently, the Group had to reduce the target
CPA (Cost per Acquisition) in order to safeguard its gross profit going
forward. By lowering the CPA, the number of impressions purchased in the
bidding systems of our sales channel partners decreased, which then led to
lower new customer acquisitions.

Management Board statement

"The transition and restructuring process takes longer than anticipated and
as such it takes longer to improve results," said Luc Voncken, CEO. "We will
heighten our focus on generating productivity gains, cutting costs and
speeding up our Group-wide transformation. My team and I are fully engaged
in the process of steadying our course and stabilising our business
development and we predict a pick-up in earnings later this year."

Contacts

Investor Relations:

Sebastian McCoskrie, s.mccoskrie@cliqdigital.com, +49 151 52043659

Media Relations:

Daniela Münster, daniela.muenster@h-advisors.global, +49 174 3358111

Financial calendar

     Half-year financial report 2024 and audio    Thursd-      8 August
                                    conference         ay          2024
         Financial report Q3/9M 2024 and audio    Thursd-    7 November
                                    conference         ay          2024

About CLIQ Digital

The CLIQ Digital Group is a leading online performance marketing company
that distributes subscription-based streaming services that bundle films &
series, music, audio books, sports and games to consumers worldwide. The
Group licences streaming content from partners, bundles it and sells the
content via its numerous streaming services. Over the years, CLIQ has become
a specialist in online advertising and the design of streaming services
tailored to specific consumer groups. CLIQ Digital operates in over 40
countries and employed 170 people from 40 different countries as of 31
December 2023. The company is headquartered in Düsseldorf and has offices in
Amsterdam, Paris and Toronto. CLIQ Digital is listed in the Scale segment of
the Frankfurt Stock Exchange (WKN: A35JS4, ISIN: DE000A35JS40) and is a
member of the MSCI World Micro Cap Index.

Visit our website https://cliqdigital.com/investors. Here you will find all
publications and further information about CLIQ Digital. You can also follow
us on LinkedIn.


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12.07.2024 CET/CEST Dissemination of a Corporate News, transmitted by EQS
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The issuer is solely responsible for the content of this announcement.

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   Language:       English
   Company:        Cliq Digital AG
                   Grünstraße 8
                   40212 Düsseldorf
                   Germany
   E-mail:         s.mccoskrie@cliqdigital.com
   Internet:       www.cliqdigital.com
   ISIN:           DE000A35JS40
   WKN:            A35JS4
   Indices:        Scale 30
   Listed:         Regulated Unofficial Market in Berlin, Dusseldorf,
                   Frankfurt (Scale), Hamburg, Munich, Stuttgart,
                   Tradegate Exchange
   EQS News ID:    1945613

End of News EQS News Service
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1945613 12.07.2024 CET/CEST