NYON and ST. GALLEN, Switzerland, July 11, 2024 (GLOBE NEWSWIRE) -- Sportradar
Group AG (NASDAQ: SRAD) and European Football governing body UEFA have announced
a multi-year extension of their existing exclusive betting data rights
agreement, expanded to include the non-exclusive right to distribute data to
non-betting media.
Additionally, the agreement provides Sportradar access to certain advanced
tracking. This enriched data will enhance Sportradar's cutting-edge AI products
and services, enabling Sportradar to deliver innovative technology solutions to
its clients.
The agreement covers all UEFA Club and National team competitions. These include
the UEFA Champions League, UEFA Super Cup, UEFA Europa League, UEFA Conference
League, UEFA Women's Champions League, UEFA Women's EURO 2025, the European
Qualifiers to the 2026 FIFA World Cup, the European Qualifiers to UEFA EURO
2028, the UEFA Nations League, the 2025 & 2027 UEFA European Under-21
Championships, and UEFA international friendly matches.
In total, Sportradar can now offer more than 900 high-profile matches each
season, marking a nearly 33% increase from the previous cycle as a result of the
new formats which will be introduced for UEFA Club Competitions at the start of
the 2024-25 season.
UEFA and Sportradar will also extend their long-standing integrity partnership
of 15 years. To support UEFA's Anti Match-Fixing Unit, the cooperation includes
dedicated intelligence and investigation resources, robust and systematic bet
monitoring, and education services to support the prevention, detection and
investigation of match-fixing.
Guy-Laurent Epstein, UEFA Marketing Director said: "Three years ago we embarked
on a journey with Sportradar to tap into the value of match data for betting
purposes. Sportradar brings to the table a wealth of experience in this field
and we are delighted to be continuing this successful partnership for the next
three years. As part of the agreement, we will also be continuing our long-
standing cooperation to protect the integrity of UEFA and our member
associations' competitions."
Carsten Koerl, CEO Sportradar said: "We are thrilled to expand our partnership
with UEFA, offering our clients and soccer fans worldwide unparalleled
engagement and value through cutting-edge solutions and comprehensive data
coverage. This agreement supports our strategic focus on selectively investing
in long-term rights across key global sports, enabling ongoing innovation and
enhancement of our offerings."
About Sportradar
Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading global sports
technology company creating immersive experiences for sports fans and bettors.
Positioned at the intersection of the sports, media and betting industries, the
company provides sports federations, news media, consumer platforms and sports
betting operators with a best-in-class range of solutions to help grow their
business. As the trusted partner of organizations like the ATP, NBA, NHL, MLB,
NASCAR, UEFA, FIFA and Bundesliga, Sportradar covers close to a million events
annually across all major sports. With deep industry relationships and
expertise, Sportradar is not just redefining the sports fan experience, it also
safeguards sports through its Integrity Services division and advocacy for an
integrity-driven environment for all involved.
For more information about Sportradar, please visit www.sportradar.com
(http://www.sportradar.com)?
Sportradar Contacts
Media:
Sandra Lee
press@sportradar.com (mailto:press@sportradar.com)
Investor Relations:
Jim Bombassei
Investor.relations@sportradar.com (mailto:Investor.relations@sportradar.com)
Â