STAIDIUM U.S. Launches STAIDIUM Baseball Group

EQS-News: SPORTTOTAL AG / Key word(s): Alliance
STAIDIUM U.S. Launches STAIDIUM Baseball Group

05.06.2024 / 16:15 CET/CEST
The issuer is solely responsible for the content of this announcement.

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STAIDIUM U.S. Launches STAIDIUM Baseball Group
Partnership with Sports Tech Advisory Group and Nagravision's Sporfie will
debut at Arizona Athletic Grounds

Dallas, 05 June 2024 - STAIDIUM U.S. is launching STAIDIUM Baseball Group
which will provide streaming services specifically designed to address the
unique space and play associated with baseball. STAIDIUM Baseball Group is a
joint project in partnership with Sports Tech Advisory Group, which
specializes in implementing advanced sports technologies, and Sporfie, a
venture of Nagravision, a leading provider of live streaming, clipping, and
instant replay technology.

STAIDIUM Baseball technology allows clients to view games from behind home
plate and the outfield simultaneously and offers a developmental view that
incorporates multiple angles of pitchers, hitters, and runners all in sync.
Sports Advisory Group partners Jason Henley, a former college football
player, and Bryan Hayes, an experienced baseball front office executive,
helped tailor the technology for baseball.

'Our group at STAIDIUM could not be more excited about this opportunity to
work with seasoned professionals and industry insiders like Jason and Bryan.
They bring years of knowledge and expertise in the sport of baseball and
their knowledge of the baseball landscape was instrumental in bringing this
project from concept to product,' says Dave Cochran, Managing Director of
STAIDIUM U.S.

'As we venture into this new partnership with STAIDIUM, we are thrilled to
bring our expertise in sports technology to enhance the viewing and player
development experience in baseball. The integration of AI-based, automated
broadcast cameras and advanced technology solutions is set to revolutionize
how games are streamed and analyzed. This innovative approach not only
offers a unique viewing experience for fans but also provides invaluable
insights for player development and scouting,' says Jason Henley, Co-Founder
of Sports Tech Advisory Group.

'STAIDIUM's cutting-edge AI camera systems are revolutionizing the athlete
experience by delivering professional-quality video that caters to the
diverse needs of players, coaches, and scouts. By enhancing visibility for
instruction, evaluation, and analytics that are vitally dependent on
STAIDIUM's quality and angles, STAIDIUM is setting the standard for sports
engagement and talent development,' says Bryan Hayes, Co-Founder of Sports
Tech Advisory Group.

Combining STAIDIUM's AI-based broadcast cameras with Nagravision's Sporfie
streaming platform enables STAIDIUM Baseball Group to provide a
one-of-a-kind experience to consumer viewers as well as commercial player
development and scouting departments. Users can save highlights in real time
or when replaying footage, review plays directly from the sidelines, and
view frame-by-frame footage from multiple angles.

'Providing cost-effective production solutions at scale is a challenge and
one which our cutting-edge technology at Nagravision meets with Sporfie,
helping to capture, clip, and seamlessly share content,' says Chris Neilson,
Business Development Director at Nagra Sport. 'We are delighted to support
the vision and dedication of STAIDIUM to transform the live streaming
experience and enhance the scouting and coaching of US clubs and leagues.'

'We have several working projects with Nagravision's Sporfie over the last
year and look forward to continuing to launch new products going forward.
From the beginning, Chris Neilson, Director of Business Development at Nagra
Sport, has been a huge supporter and proponent of what STAIDIUM is doing to
change the sports streaming landscape and we appreciate his loyal support,'
says Cochran.

STAIDIUM Baseball Group plans to launch its first installations on the
baseball fields at the Arizona Athletic Grounds (AAG) in Mesa, AZ, one of
the largest youth sports and entertainment facilities in North America. AAG
is a 320-acre park that features a 3,000-seat outdoor stadium, eSports
arena, indoor arena, 35 soccer/lacrosse/football fields, 57 indoor
volleyball courts, 8 baseball and adult softball fields, 16 fastpitch
softball and little league baseball fields, 20 basketball courts, 41
pickleball courts, 12 beach volleyball courts, and 23 futsal courts. The
facility also offers an obstacle course racing park, gymnastics center,
dance studio, cheer center, sports performance center and a 2.7-acre lawn
for concerts and events. Millions of people visit AAG each year to attend
professional, club and recreational sporting events as well as family
events, concerts and more.

STAIDIUM U.S. uses artificial intelligence (AI) and machine learning to
deliver fully-automated, live sports streaming. STAIDIUM is managed by
veteran executive David Cochran. STAIDIUM U.S. is a subsidiary of
Germany-based sports technology company Sporttotal AG.

To learn more about STAIDIUM, visit https://staidium.com.

About SPORTTOTAL AG / STAIDIUM U.S.
STAIDIUM U.S. is a subsidiary of SPORTTOTAL AG (ISIN: DE000A1EMG56),
headquartered in Cologne (Germany). SPORTTOTAL AG is a technology and media
company on a growth path in the rapidly scalable digital business with
streaming platforms, in the high-margin international project business, as
well as in the live events business. The company, which was founded in 1979,
operates high-traffic portals through sporttotal.tv in Germany and
staidium.net in the US, with strong growth for online sport videos and live
streaming. The company equips sports clubs with self-developed camera
technology, which enables sports events to be transmitted live in a high
quality and fully automatically. SPORTTOTAL AG's service portfolio also
comprises the technical equipping of racing circuits and sports facilities,
as well as the production and marketing of sports events such as the ADAC
RAVENOL 24-Hour Race at the Nürburgring. In addition, SPORTTOTAL AG operates
with its Media house 'FORTY10' linear TV channels and successfully
broadcasted the FIFA World Cup 2022 for MagentaTV.

To learn more about SPORTTOTAL AG, visit https://sporttotal.com/.

Contact
SPORTTOTAL AG
Am Coloneum 2
50829 Cologne
Tel.: +49 (0) 221 7 88 77 0
Email: investorrelations@sporttotal.com


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   Language:       English
   Company:        SPORTTOTAL AG
                   Am Coloneum 2
                   50829 Köln
                   Germany
   Phone:          +49 (0)221 7 88 77 0
   Fax:            +49 (0)221 7 88 77 199
   E-mail:         info@sporttotal.com
   Internet:       www.sporttotal.com
   ISIN:           DE000A1EMG56
   WKN:            A1EMG5
   Listed:         Regulated Market in Frankfurt (General Standard);
                   Regulated Unofficial Market in Berlin, Dusseldorf,
                   Hamburg, Stuttgart, Tradegate Exchange
   EQS News ID:    1918893

End of News EQS News Service
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1918893 05.06.2024 CET/CEST