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EQS-News: Hapag-Lloyd AG / Key word(s): Miscellaneous
Setting Sail for the Future: Hapag-Lloyd unveils its new Strategy 2030
2024-04-16 / 12:29 CET/CEST
The issuer is solely responsible for the content of this announcement.
Setting Sail for the Future: Hapag-Lloyd unveils its new Strategy 2030

. Building on the successes of Strategy 2023, Hapag-Lloyd's Strategy 2030 remains dedicated to quality and
sustainability, laying a strong foundation for the future.
. With five core building blocks, Strategy 2030 adapts to the rapidly evolving maritime industry, ensuring
resilience and adaptability.
. Rolf Habben Jansen, CEO of Hapag-Lloyd: "Our most ambitious strategy to date".
Hapag-Lloyd today announces its Strategy 2030, a comprehensive roadmap charting the course for the company's pursuit in
quality leadership, sustainability, innovation, and operational efficiency in a rapidly evolving maritime industry.
Developing Strategy 2030
Over the past five years, the company has made significant progress in customer satisfaction, financial stability, and
market expansion, particularly in key growth regions such as India and Africa. Building on the momentum of Strategy
2023, which cemented Hapag-Lloyd's reputation as a customer-centric carrier, Strategy 2030 is the result of in-depth
market analysis and customer insight, as well as extensive internal collaboration, including input from the company's
global experts. It is dedicated to delivering outstanding customer service, while prioritising environmental
responsibility and innovative digital solutions to navigate the ever-changing global landscape.
The Five Core Pillars of Strategy 2030
Hapag-Lloyd's Strategy 2030 is built on five core pillars:
1. Pure Play Plus: Hapag-Lloyd continues to invest in its fleet and service network to further strengthen its core
liner business while expanding its terminal portfolio, backed by a new Terminal and Infrastructure Division. In
addition, the carrier aims to increase its share of inland transport in direct support of its core business.
2. Top 5 Global Container Line: With a focus on strategic growth initiatives, Hapag-Lloyd aims to cement its position
among the top five global container lines and reinforce its presence in key markets, including Africa, India, Southeast
Asia, and the Pacific trade by growing above market.
3. Undisputed Number One for Quality: Hapag-Lloyd will double down on its quality strategy, aiming for an on-time
delivery rate of more than 80% and strengthening operational excellence, customer care, and ease of doing business. The
Gemini Cooperation with Maersk will be an important step towards this goal, as will the strengthening of internal
processes.
4. Sustainability Driver: Fully embracing to environmental responsibility and contributing to keeping global warming
within the 1.5°C target of the Paris Agreement, Hapag-Lloyd is committed to reducing absolute greenhouse gas emissions
by around one third by 2030 and achieving net-zero fleet operations by 2045. This will be achieved through a range of
measures, including fleet modernisation, new propulsion technologies, and the use of alternative fuels.
5. Top Performing Carrier: Hapag-Lloyd aims to remain an industry frontrunner by leveraging cutting-edge IT solutions,
increasing productivity, maintaining a razor-sharp focus on performance and cost optimisation, developing the
workforce, and attracting talents.
"We are very proud of our Strategy 2030, a testament to our unwavering dedication to quality, sustainability, and
customer satisfaction," said Rolf Habben Jansen, CEO of Hapag-Lloyd. "We operate in a very dynamic industry marked by
shifting customer needs, so a resilient strategy is essential. Strategy 2030 positions us to thrive and lead as one of
the top global container lines. With it, we will not only enhance the value we deliver to our customers and partners,
but also make a meaningful contribution to the decarbonisation of our industry. It is our most ambitious strategy to
date."

About Hapag-Lloyd
With a fleet of 266 modern container ships and a total transport capacity of 2.0 million TEU, Hapag-Lloyd is one of the
world's leading liner shipping companies. In the Liner Shipping segment, the Company has around 13,500 employees and
403 offices in 140 countries. Hapag-Lloyd has a container capacity of 2.9 million TEU - including one of the largest
and most modern fleets of reefer containers. A total of 113 liner services worldwide ensure fast and reliable
connections between more than 600 ports on all the continents. In the Terminal & Infrastructure segment, Hapag-Lloyd
has equity stakes in 20 terminals in Europe, Latin America, the United States, India, and North Africa. Around 2,900
employees are assigned to the Terminal & Infrastructure segment and provide complementary logistics services at
selected locations in addition to the terminal activities.
Disclaimer
This press release contains forward-looking statements that involve a number of risks and uncertainties. Such
statements are based on a number of assumptions, estimates, projections or plans that are inherently subject to
significant risks, uncertainties and contingencies. Actual results can differ materially from those anticipated in the
Company's forward-looking statements.
Contact:
Alexander Drews
Director Investor Relations
Hapag-Lloyd AG
Ballindamm 25
20095 Hamburg
Phone +49 40 3001-3705
Fax +49 40 3001-72896
Mobile +49 174 326-3123
2024-04-16 CET/CEST Dissemination of a Corporate News, transmitted by EQS News - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
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Language:     English 
Company:      Hapag-Lloyd AG 

Ballindamm 25
20095 Hamburg
Germany

Phone:        +49 (0) 40 3001 - 3705 
Fax:          +49 (0) 40 3001 - 72896 
E-mail:       ir@hlag.com 
Internet:     www.hapag-lloyd.com 
ISIN:         DE000HLAG475 
WKN:          HLAG47 
Listed:       Regulated Market in Frankfurt (Prime Standard), Hamburg; Regulated Unofficial Market in Berlin, 

Dusseldorf, Hanover, Munich, Stuttgart, Tradegate Exchange
EQS News ID: 1881647

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1881647 2024-04-16 CET/CEST

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April 16, 2024 06:29 ET (10:29 GMT)