Setting Sail for the Future: Hapag-Lloyd unveils its new Strategy 2030

EQS-News: Hapag-Lloyd AG / Key word(s): Miscellaneous
Setting Sail for the Future: Hapag-Lloyd unveils its new Strategy 2030

16.04.2024 / 12:29 CET/CEST
The issuer is solely responsible for the content of this announcement.

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Setting Sail for the Future: Hapag-Lloyd unveils its new Strategy 2030

  * Building on the successes of Strategy 2023, Hapag-Lloyd's Strategy 2030
    remains dedicated to quality and sustainability, laying a strong
    foundation for the future.

  * With five core building blocks, Strategy 2030 adapts to the rapidly
    evolving maritime industry, ensuring resilience and adaptability.

  * Rolf Habben Jansen, CEO of Hapag-Lloyd: "Our most ambitious strategy to
    date".

Hapag-Lloyd today announces its Strategy 2030, a comprehensive roadmap
charting the course for the company's pursuit in quality leadership,
sustainability, innovation, and operational efficiency in a rapidly evolving
maritime industry.


Developing Strategy 2030
Over the past five years, the company has made significant progress in
customer satisfaction, financial stability, and market expansion,
particularly in key growth regions such as India and Africa. Building on the
momentum of Strategy 2023, which cemented Hapag-Lloyd's reputation as a
customer-centric carrier, Strategy 2030 is the result of in-depth market
analysis and customer insight, as well as extensive internal collaboration,
including input from the company's global experts. It is dedicated to
delivering outstanding customer service, while prioritising environmental
responsibility and innovative digital solutions to navigate the
ever-changing global landscape.

The Five Core Pillars of Strategy 2030
Hapag-Lloyd's Strategy 2030 is built on five core pillars:

1. Pure Play Plus: Hapag-Lloyd continues to invest in its fleet and service
network to further strengthen its core liner business while expanding its
terminal portfolio, backed by a new Terminal and Infrastructure Division. In
addition, the carrier aims to increase its share of inland transport in
direct support of its core business.

2. Top 5 Global Container Line: With a focus on strategic growth
initiatives, Hapag-Lloyd aims to cement its position among the top five
global container lines and reinforce its presence in key markets, including
Africa, India, Southeast Asia, and the Pacific trade by growing above
market.

3. Undisputed Number One for Quality: Hapag-Lloyd will double down on its
quality strategy, aiming for an on-time delivery rate of more than 80% and
strengthening operational excellence, customer care, and ease of doing
business. The Gemini Cooperation with Maersk will be an important step
towards this goal, as will the strengthening of internal processes.

4. Sustainability Driver: Fully embracing to environmental responsibility
and contributing to keeping global warming within the 1.5C target of the
Paris Agreement, Hapag-Lloyd is committed to reducing absolute greenhouse
gas emissions by around one third by 2030 and achieving net-zero fleet
operations by 2045. This will be achieved through a range of measures,
including fleet modernisation, new propulsion technologies, and the use of
alternative fuels.

5. Top Performing Carrier: Hapag-Lloyd aims to remain an industry
frontrunner by leveraging cutting-edge IT solutions, increasing
productivity, maintaining a razor-sharp focus on performance and cost
optimisation, developing the workforce, and attracting talents.

"We are very proud of our Strategy 2030, a testament to our unwavering
dedication to quality, sustainability, and customer satisfaction," said Rolf
Habben Jansen, CEO of Hapag-Lloyd. "We operate in a very dynamic industry
marked by shifting customer needs, so a resilient strategy is essential.
Strategy 2030 positions us to thrive and lead as one of the top global
container lines. With it, we will not only enhance the value we deliver to
our customers and partners, but also make a meaningful contribution to the
decarbonisation of our industry. It is our most ambitious strategy to date."

About Hapag-Lloyd
With a fleet of 266 modern container ships and a total transport capacity of
2.0 million TEU, Hapag-Lloyd is one of the world's leading liner shipping
companies. In the Liner Shipping segment, the Company has around 13,500
employees and 403 offices in 140 countries. Hapag-Lloyd has a container
capacity of 2.9 million TEU - including one of the largest and most modern
fleets of reefer containers. A total of 113 liner services worldwide ensure
fast and reliable connections between more than 600 ports on all the
continents. In the Terminal & Infrastructure segment, Hapag-Lloyd has equity
stakes in 20 terminals in Europe, Latin America, the United States, India,
and North Africa. Around 2,900 employees are assigned to the Terminal &
Infrastructure segment and provide complementary logistics services at
selected locations in addition to the terminal activities.

Disclaimer
This press release contains forward-looking statements that involve a number
of risks and uncertainties. Such statements are based on a number of
assumptions, estimates, projections or plans that are inherently subject to
significant risks, uncertainties and contingencies. Actual results can
differ materially from those anticipated in the Company's forward-looking
statements.


Contact:
Alexander Drews
Director Investor Relations

Hapag-Lloyd AG
Ballindamm 25
20095 Hamburg
Phone +49 40 3001-3705
Fax +49 40 3001-72896
Mobile +49 174 326-3123


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16.04.2024 CET/CEST Dissemination of a Corporate News, transmitted by EQS
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   Language:       English
   Company:        Hapag-Lloyd AG
                   Ballindamm 25
                   20095 Hamburg
                   Germany
   Phone:          +49 (0) 40 3001 - 3705
   Fax:            +49 (0) 40 3001 - 72896
   E-mail:         ir@hlag.com
   Internet:       www.hapag-lloyd.com
   ISIN:           DE000HLAG475
   WKN:            HLAG47
   Listed:         Regulated Market in Frankfurt (Prime Standard),
                   Hamburg; Regulated Unofficial Market in Berlin,
                   Dusseldorf, Hanover, Munich, Stuttgart, Tradegate
                   Exchange
   EQS News ID:    1881647

End of News EQS News Service
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1881647 16.04.2024 CET/CEST