Bastei Lübbe AG continues growth with community-driven business models
through new publishing brand pola

EQS-News: Bastei Lübbe AG / Key word(s): Product Launch
Bastei Lübbe AG continues growth with community-driven business models
through new publishing brand pola

23.04.2024 / 13:22 CET/CEST
The issuer is solely responsible for the content of this announcement.

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Bastei Lübbe AG continues growth with community-driven business models
through new publishing brand pola

Cologne, 23 April 2024. Bastei Lübbe AG is consistently focusing on growth
in the community sector. In autumn 2024, the general-interest publishing
group, which is listed in the Prime Standard of the Frankfurt Stock
Exchange, will launch another community-driven imprint: pola, which stands
for books that give visibility to the realities of young women's lives. "We
are thus consistently pursuing our strategic path of growth through
innovation leadership in this area. With One, LYX and Community Editions, we
have already established several community-driven publishing brands with
great success. Now, with pola, we are adding another high-potential
publishing brand for young women," explains Soheil Dastyari, CEO of Bastei
Lübbe AG.

The new publishing imprint focuses on a differentiated and open depiction of
the diverse topics and challenges that women face in their everyday lives.
Authentic authors and inspiring characters invite readers to find themselves
in the books and discover new perspectives. The first program with six
titles from the areas of fiction and non-fiction celebrates its premiere
this autumn. The program kicks off with two novels in September. "With pola,
we are strengthening the voices of young women and telling their stories
realistically and entertainingly. Pola deliberately depicts all facets of
life and doesn't leave out the uncomfortable. Our strong and authentic
voices stand for all the moments that life has in store, the imperfect, the
overwhelming, the painful and the beautiful," explains Simon Decot, Program
Director at Bastei Lübbe AG.

Parallel to the development of the new brand, another course was set: Rua
Kelava has also been in charge of the Lübbe publishing brand together with
publishing director Marco Schneiders since 1 April 2024. Rua Kelava was
previously Head of Publishing LYX and subsequently Head of Business
Development. The pola and Lübbe brands are to be more closely networked to
be able to place even more targeted successes in fiction in the future and
to build up further relevant voices in addition to the established author
brands.

Like the LYX imprint, which has more than 161,000 followers on Instagram
alone (@lyx_verlag), pola also wants to create opportunities for
inspiration, information and dialogue for readers beyond the books
themselves. The Instagram channel @pola_stories and various event formats
that address relevant topics in a target group-oriented manner are at the
center of this. The book club format #PolaReads, which brings readers
together in joint reading sessions on Instagram, is a central component of
this concept. Accompanying discussion questions, livestreams and analogue
book club events complement the concept. "With pola, we are addressing the
reality of life for many young women in a targeted and comprehensive way.
And we do this across all channels in such a way that a really strong
community can emerge," explains CEO Soheil Dastyari.

An overview of the new program and further information on the publisher can
be found in the pola program preview and at https://www.luebbe.de/pola.


About Bastei Lübbe AG:
Bastei Lübbe AG is a German general-interest publisher based in Cologne,
specialising in the publication of books, audio books and e-books featuring
fiction and popular science content. The company's core business also
includes the periodically published novel booklets. With a total of fifteen
imprints, the group currently offers several thousand titles in the fields
of fiction, non-fiction and children's and young people's books. In the
growing segment of hardcover fiction, the company has been one of the market
leaders in Germany for many years. At the same time, Bastei Lübbe is a
driver of innovation in digital media and exploitation channels through the
production of thousands of audio and e-books among other things.

With annual revenues of around EUR100 million (2022/2023 financial year),
Bastei Lübbe AG is one of the largest medium-sized companies in the German
publishing industry. Its shares have been listed in the Prime Standard of
the Frankfurt Stock Exchange (WKN A1X3YY, ISIN DE000A1X3YY0) since 2013.
Further information can be found at www.bastei-luebbe.de.

Contact Bastei Lübbe AG:
Barbara Fischer
Head of Press and Public Relations
Phone: +49 (0)221 8200 2850
E-mail: barbara.fischer@luebbe.de


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23.04.2024 CET/CEST Dissemination of a Corporate News, transmitted by EQS
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   Language:       English
   Company:        Bastei Lübbe AG
                   Schanzenstraße 6 - 20
                   51063 Köln
                   Germany
   Phone:          02 21 / 82 00 - 0
   Fax:            02 21 / 82 00 - 1900
   E-mail:         investorrelations@luebbe.de
   Internet:       www.luebbe.de
   ISIN:           DE000A1X3YY0
   WKN:            A1X3YY
   Listed:         Regulated Market in Frankfurt (Prime Standard);
                   Regulated Unofficial Market in Berlin, Dusseldorf,
                   Hamburg, Hanover, Munich, Stuttgart, Tradegate Exchange
   EQS News ID:    1887135

End of News EQS News Service
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1887135 23.04.2024 CET/CEST