SAN JOSE (dpa-AFX) - Adobe (ADBE) is working its way towards improving its
AI game by pumping more technology into its software.

Recently, the U.S.-based company introduced its artificial intelligence
assistant Acrobat AI to help users with the contents of the digital document by
locating specific details, generating summaries and providing citations.

The AI feature starting at $4.99 per month, will also be available on mobile for
free. The company further said that the subscription rates would change in the
future.

Abhigyan Modi, senior vice president of Adobe's document product group, said
that the company is working towards expanding the tool's ability to work on
multiple documents at once.

Additionally, the software maker is also planning on launching three AI video
tools - Generative Extend, Object Addition and Removal, and Text to Video,
alongside some proposed third-party integrations with Runway, Pika Labs, and
OpenAI's Sora models, in its video editing software Premiere Pro, sometime later
this year.

The video tool is powered by Adobe's generative artificial intelligence flagship
feature, Firefly, which is a text-to-image tool that powers generative fill-in
for Photoshop and text-to-vector in Illustrator.

To curb deepfake issues, the software giant is also planning to bring Content
Credentials, a metadata to identify AI-generated media, to Premiere. It would
indicate clearly that the image was created using the AI technology.

'Our industry-leading AI ethics approach and the human bias work that we do,
none of that's going away,' Deepa Subramaniam, Adobe's vice president of product
marketing for creative professional apps, said to Reuters.

Last week, Bloomberg reported that Adobe has approached photographers and
artists on its stock media platform, Adobe Stock, to submit short video clips to
train its AI model. The company is reportedly paying $2.62 per minute of video
to around $7.25 per minute, depending on the quality of the footage.



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