NEW YORK CITY (dpa-AFX) - Philip Morris International Inc. (PM) announced
the launch of IQOS ILUMA i in Japan,
the latest addition to its portfolio of smoke-free products for adults who would
otherwise continue to smoke or use nicotine products. The IQOS ILUMAi series
offers three devices in Japan: IQOS ILUMA iPRIME, IQOS ILUMA i and IQOS ILUMA i
ONE. The company noted that the launch also marks the 10-Year anniversary of
IQOS, originally launched in Nagoya, Japan in 2014.

'This anniversary provides an opportunity to renew our smoke-free vision and our
ambition for over two-thirds of our total net revenue to come from smoke-free
products by 2030,' said PMI CEO Jacek Olczak.



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