elumeo draws first positive conclusions on the introduction of jooliPay in
India

EQS-News: elumeo SE / Key word(s): Market Report/Market Report
elumeo draws first positive conclusions on the introduction of jooliPay in
India

29.01.2024 / 10:19 CET/CEST
The issuer is solely responsible for the content of this announcement.

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Corporate News

elumeo draws first positive conclusions on the introduction of jooliPay in
India

  * 560% increase in order volume in December 2023 compared to the previous
    month

* Customer acquisition costs reduced by more than 90%

  * More than 3,500 satisfied customers since launch at the end of August
    2023

* Successful redesign of the onboarding process

Berlin, 29.01.2024 - elumeo SE (ISIN DE000A11Q059), the leading electronic
retailer for gemstone jewelry in Europe, draws a first positive conclusion
on the introduction of the payment function jooliPay for its AI-driven video
shopping app jooli in the Indian market. Since the launch of the payment
function in August 2023, the order volume has skyrocketed, reaching 2,122
orders delivered in December 2023, a growth of around 560% compared to the
previous month. After the average sales price initially fell from 500 Indian
rupees (INR) in September 2023 to INR 94 due to discounts and rebates, it
has increased significantly again since December 2023 and reached INR 150
per order again in January 2024. The reasons for the trend reversal are
increased customer confidence in the payment function and a growing number
of second and third purchases.

At the same time, the efficiency of the advertising campaign, which mainly
relies on social media, was further increased significantly. The costs per
acquired customer fell by more than 90% between October and December 2023 to
just over INR 350. In the second half of January, this figure improved
further and was reduced to less than INR 100 in individual campaigns. Since
the launch of jooliPay, jooli has already acquired more than 3,500 paying
customers. The resulting increase in positive ratings on the platforms is
supporting jooli's further organic growth.

jooli is making great progress in terms of scalability and sustainable
growth thanks to the good development in the Indian market in terms of order
volume and customer acquisition costs. Aykut Cevik, Co-Founder and Managing
Director of jooli.com, also emphasizes the positive effect of optimizing the
onboarding process on the development of jooli: 'Guiding new users when they
use the application for the first time is crucial for us. Since the
redesign, jooli has been actively asking users about their interests and
other data, which enables us to display individually tailored customer
offers even faster.' As a pleasing consequence of this measure, the rate of
1-day repeat users has risen to over 10%. By this, jooli means the number of
users who visit the app again immediately after the first day of use.

In the coming months, jooli development will focus on managing the sharp
increase in order flow. This includes the implementation of automation and
integration in the back office as well as revenue-boosting adjustments to
the app, such as an optimized user experience (UX) and the integration of
vouchers and gamification aspects.

About elumeo SE:

The Berlin-based elumeo Group is the leading European company in the
electronic direct sales of high-quality gemstone jewelry. Through a variety
of electronic sales channels (TV, Internet, Smart TV and smartphone app),
the listed company offers its customers colored gemstone jewelry in
particular at affordable prices. The elumeo Group operates home shopping TV
channels in Germany, Austria, Switzerland and Italy as well as web stores in
Germany, Austria, Switzerland, the UK, Italy, France, the Netherlands, Spain
and Belgium. With its wholly owned subsidiary jooli.com GmbH, the elumeo
Group operates the AI-driven video shopping app jooli.

About jooli:

jooli is the fastest growing video shopping app in Germany and India:
user-friendly, intelligent and entertaining. The app inspires with products
that are presented in short, entertaining videos. Users navigate through a
broad product portfolio of various brands with a swipe and receive
personalized shopping and gift ideas. Product partners are given an
intuitive content platform to tap into new target groups with their
specially produced product videos. The jooli interface also provides them
with extensive data analyses, from individual video performances to click
rate analyses. The app analyses user behaviour and enables brands to
optimize and individualize their product offering. The jooli app is
available for iOS and Android.

Further information at https://www.jooli.com/

Contact us

elumeo SE
Investor Relations
Erkelenzdamm 59/61
10999 Berlin
Phone: +49 30 69 59 79-231
Fax: +49 30 69 59 79-650
E-mail: ir@elumeo.com

www.elumeo.com


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29.01.2024 CET/CEST Dissemination of a Corporate News, transmitted by EQS
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The issuer is solely responsible for the content of this announcement.

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   Language:       English
   Company:        elumeo SE
                   Erkelenzdamm 59/61, Portal 3b
                   10999 Berlin
                   Germany
   Phone:          +49 30 69 59 79-0
   Fax:            +49 30 69 59 79-20
   E-mail:         info@elumeo.com
   Internet:       www.elumeo.com
   ISIN:           DE000A11Q059
   WKN:            A11Q05
   Listed:         Regulated Market in Frankfurt (Prime Standard);
                   Regulated Unofficial Market in Berlin, Dusseldorf,
                   Hamburg, Munich, Stuttgart
   EQS News ID:    1825091

End of News EQS News Service
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1825091 29.01.2024 CET/CEST