DUSSELDORF (dpa-AFX) - The German arm of telecommunications provider
Vodafone is strengthening its management team with a long-standing
manager from German telecoms firm Deutsche Telekom.

Hagen Rickmann will join the management board of Vodafone Germany in
March 2025, where he will be responsible for the corporate customer
division, the German subsidiary of the British Vodafone Group
announced in Dusseldorf on Wednesday.

The 55-year-old will start in another role at Vodafone in November
2024, where he will oversee the corporate customer business in
Germany, the Czech Republic, Greece, Ireland, Portugal, Albania and
Turkey, the company said. He will continue in this role when he joins
the management board four months later, it added.

Rickmann previously spent 15 years at the Bonn-based competitor,
including a long stint as head of corporate customers at Telekom
Deutschland. He is now due to take on the same role at the
Dusseldorf-based rival.

Vodafone is under pressure, as in recent years the company has lost
market share and its competitors Deutsche Telekom and O2 Telefónica
have pulled ahead.

Vodafone is trying to shrink itself back to health with job cuts and
efficiency measures to make the company more competitive.

The corporate customer division currently accounts for some 20% of
Vodafone Germany's total service revenue. The management sees
opportunities for growth here: It is the only business area in which
jobs are being created and not cut.

In order to strengthen the corporate customer division, the Vodafone
Group plans to invest an additional ?250 million ($267 million) in
this segment in the financial year ending March 2025 and create
around 120 new jobs in Germany.


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