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EQS-News: Heliad AG / Key word(s): Investment
Heliad AG: Heliad AG leads seven figure Pre-Series A round of Berlin-based ChefCoco
2024-04-11 / 13:58 CET/CEST
The issuer is solely responsible for the content of this announcement.
Heliad AG leads seven figure Pre-Series A round of Berlin-based ChefCoco as it nears profitability
. ChefCoco, one of the largest corporate meal services providers in Berlin has raised a seven figure round
of financing led by Heliad AG and existing investors
. ChefCoco's unique approach in building and operating a central industrial scale production kitchen has
helped it gain a quality and cost advantage in a highly competitive market
. Winning contracts from peers and operating with 100% retention has allowed it to scale operations and is
on track to reach profitability in the coming months
. ChefCoco's production advantages set the stage to enter new distribution verticals

Frankfurt am Main, Thursday 11^th of April 2024 - Heliad AG (Stock ticker A7A, ISIN DE0001218063) leads ChefCoco's
seven figure Pre-Series A round, partnering up with founder & CEO Shaminder Dhillon and his team of domain experts on
their ambitious mission to serve meals to every table, every day, starting with offices. Existing investors joined the
new financing round, including Atlantic FoodLabs and several renowned German business angels such as SB21 and Planetly
founder Benedikt Franke.
Smart solution to a well-known problem - ChefCoco is closing the increasing gap between healthy, convenient and
affordable meals for companies. Employees enjoy a wide selection of meals, freshly cooked by Michelin-trained staff
which can be ordered through the ChefCoco app. The company has built its own industrial scale production kitchen,
already one of the largest in Berlin and set-up a modular approach to further scale production capabilities. This gives
the team both a cost advantage in production as well as in being able to procure high quality ingredients in bulk at
discounted prices. All meals are delivered in its branded reusable containers which are picked up and dropped off
daily. This approach also sets a new level of sustainability by cutting packaging or food waste.
Self-propelled distribution - ChefCoco's approach has made substantial ground in the past six months to now become the
leading provider of corporate meal services in Berlin, winning clients from peers and operating with 100% retention.
ChefCoco is setting a new standard against conventional solutions with a flexible and nutrition-informative offer. The
company's partnership strategy including meal subsidization drives high customer engagement, with the average employee
ordering multiple times per week. This not only fosters exceptional word-of-mouth promotion but also strengthens the
product-led growth model, resulting in above-average levels of customer loyalty.
Exceptional business case - The market opportunity that ChefCoco is addressing is significant. The market for
ready-to-eat meals, globally a USD 750bn+ market, presents immense growth opportunities. ChefCoco's blend of quality,
sustainability, and affordability positions the company uniquely in this growing market. Above all, its
capital-efficient model forms the basis for its above-average unit economics. Fuelled by its exponentially growing
customer base, economies of scale will make scaling particularly attractive.
Strong and complementary founding team - The executive team's diverse backgrounds ranging from large international
corporations to diverse startups and ultimately Michelin-starred restaurants combines strong expertise in operations,
upscaling and culinary cuisine. The passionate vision of the Australian founder Shaminder Dhillon and his team to
innovate food delivery further strengthens our confidence in the capability to scale the business model, further expand
revenues and become a major player in the respective field to serve millions of office lunches every day in the future.
This collective experience is a source of our strong belief and we are excited to back this team in setting new
industry standards.

About ChefCoco
The ready-to-eat meal provider, ChefCoco, was founded in 2021 in Berlin by experienced culinary and business experts to
revolutionize the FoodTech industry. The company currently offers a corporate meal delivery service, enabling customers
to experience flexible healthy meals and save cooking time. Thereby closing the gap between traditional food delivery
and meal kits, providing affordable, healthy, and convenient meals. ChefCoco streamlines the food-ordering experience
with their self-developed application, enabling users to effortlessly personalize their weekly menu, adjust their
health and taste preferences, or skip a meal. Visit their website and Instagram for more information.

Contact
wololo GmbH
E-Mail: hello@chefcoco.com

About Heliad
Heliad (Stock ticker A7A, ISIN DE0001218063) is a listed investment company with a mission to empower both
entrepreneurs and investors. The company invests in market leading companies across various verticals and regions to
power their next phase of growth. As a listed company and through our strong team and strategic partners, Heliad can
support companies pre, at and post IPO and act as a gateway to public equity capital markets. An evergreen structure
allows Heliad to act independently of usual fund lifecycles and provides shareholders with unique access to pre-IPO
market returns without any restrictions or limitations in terms of investment size and term commitment. For more
information about Heliad, please visit www.heliad.com and follow on LinkedIn to stay updated.

Contact
Heliad AG
Tel: +49 69 719 12 80 00
E-Mail: investor-relations@heliad.com
2024-04-11 CET/CEST Dissemination of a Corporate News, transmitted by EQS News - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
The EQS Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.

Archive at www.eqs-news.com  
Language:     English 
Company:      Heliad AG 

Ulmenstraße 37-39
60325 Frankfurt/Main
Germany

Phone:        +49 (0)69 719 12 80 - 00 
Fax:          +49 (0)69 719 12 80 - 999 
E-mail:       investor-relations@heliad.com 
Internet:     www.heliad.com 
ISIN:         DE0001218063 
WKN:          121806 
Indices:      Basic Board 
Listed:       Regulated Unofficial Market in Berlin, Dusseldorf, Frankfurt (Basic Board), Hamburg, Munich, Stuttgart, 

Tradegate Exchange
EQS News ID: 1878727

End of News EQS News Service
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1878727 2024-04-11 CET/CEST

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END) Dow Jones Newswires

April 11, 2024 07:58 ET (11:58 GMT)