SEATTLE (dpa-AFX) - Amazon plans to launch a discount web store for selling
low-cost apparel and other products directly shipped from warehouses in China,
reports said citing a slide presentation in an invite-only meeting with Chinese
merchants.

The move is said to help the e-commerce giant meet growing competition from
discount online platforms Temua, a unit of PDD Holdings Inc., as well as online
fashion retailer Shein.

The news comes as Amazon crossed the $2 trillion mark in market value for the
first time on Wednesday.

In the meeting for third-party Chinese sellers, Amazon revealed its plan to
introduce a new channel on its platform to sell fashion wear, household goods
and other products that sell for less than $20 an item from China. They can
weigh less than a pound, excluding edibles or liquids.

The Chinese sellers, who will be part of the new programme, would ship their
products to an Amazon-run warehouse in China. The products then will be shipped
onwards to its warehouses in the US.

As per the plan, the new direct-from-China discount store will appear in its own
section of Amazon's website, which are now open only to invited sellers. The
company will deliver ultra-low-cost goods directly from China in nine to 11
days.

Earlier this year, the company had begun to cut fees it charges merchants to
sell low-priced clothing.



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