BENTONVILLE (dpa-AFX) - Walmart is launching its 'Spicy Summer' campaign to
spark enthusiasm and establish itself as the premier destination for this
season's trendiest books and fashion. In addition, the retailer is introducing
an exclusive, limited-edition 'Spicy Books' Hot Sauce Set, enabling customers to
create their own spicy summer experiences at home.

Spicy books, often belonging to the romantasy genre, are highly popular on
BookTok, a thriving community on TikTok where passionate readers discuss their
favorite reads. The community has even devised a 'spice scale' to gauge the
level of intensity in these beloved novels.

The Spicy Books Hot Sauce will be available for $14.98 on
walmart.com/spicysummer, subject to availability.

Walmart said its dedicated Spicy Summer landing page will feature not only the
Spicy Books Hot Sauce but also offer customers a chance to 'Shop Your Spicy
Summer,' exploring the latest in summer books, fashion, and accessories inspired
by popular Spicy Books collections.



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