KALMAR CORPORATION, PRESS RELEASE, 2 JULY 2024 AT 9 AM (EEST)
Kalmar introduced its refreshed brand identity following its recent transition
to a publicly listed company on the Nasdaq Helsinki on 1 July. Kalmar's vision
is to be the forerunner in sustainable material handling equipment and
services.
"This vision drives our purpose and our brand promise: The logistics industry is
transforming to meet the challenges of our world. At Kalmar, we are at the
cutting edge of this transformation. With our global reach, we are driving
sustainable material handling, and helping our customers to improve their
safety, sustainability and productivity. Together, we're making every move
count," says Sami Niiranen, President and CEO of Kalmar.
Kalmar maintains its well-established name while introducing a new brand
identity, brand promise and brand principles designed to resonate with its
diverse stakeholders and signify its evolution as a company. With a renewed
brand that reflects its forward-thinking vision, Kalmar is ready to start a new
chapter as an independent, listed company.
Kalmar's brand promise, "making every move count," reflects our commitment to
driving real value for our customers, partners, employees, shareholders and
beyond.
Kalmar's new visual identity consists of a new logo, colour palette, typography
and a new design element called "Bonds of Progress".
The new Kalmar logo consists of two elements: The 'K' symbol and the Kalmar
wordmark. Honouring Kalmar's heritage of reliability, innovation and quality,
while driving inspiration from Kalmar's iconic 'K' mark, the K symbol has been
refined to feel more modern and fresh, yet still familiar. The new logo is
strong, dynamic and expressive, making Kalmar a distinctive and recognisable
brand.
The Bonds of Progress represent how Kalmar is a key part of the global supply
chain and the forerunner in sustainable material handling equipment and
services. Bonds of Progress are a versatile design tool to communicate action,
progress and collaboration.
"Our brand is a reflection of us as a company: It builds on our long history,
deep-rooted expertise and extensive portfolio of equipment and services. Our new
visual identity reinforces our brand promise and story, and underpins all of our
communications. It captures the interconnected culture that leads the way
forward and keeps Kalmar one step ahead," says Maija Eklöf, VP Marketing and
Communications, Dealer Management and Customer Insight.
Further information for the press:
Maija Eklöf, Vice President, Marketing and Communications, Dealer Management and
Customer Insight, Kalmar, tel. +358 20 777 4096, maija.eklof@kalmarglobal.com
(mailto:maija.eklof@kalmarglobal.com)Kalmar (Nasdaq Helsinki: KALMAR) is moving
goods in critical supply chains around the world, with the vision to be a
forerunner in sustainable material handling equipment and services. The company
offers a wide range of industry shaping heavy material handling equipment and
services to ports and terminals, distribution centres, manufacturing and heavy
logistics. Headquartered in Helsinki, Finland, Kalmar operates globally in over
120 countries and employs approximately 5,000 people. In 2023, the company's
sales on a carve-out basis totalled approximately EUR 2.0
billion. www.kalmarglobal.com (http://www.kalmarglobal.com)
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