13.06.2024 07:24:20 - dpa-AFX: Mondelez, Lotus Bakeries Partner To Expand Biscoff Brand In India

WASHINGTON (dpa-AFX) - Mondelez International (MDLZ) and Lotus Bakeries
announced a strategic partnership to expand and grow the Lotus Biscoff cookie
brand in India. Mondelez will leverage its distribution network and local market
presence to manufacture, market, distribute and sell Biscoff cookies in India.

Also, the companies will develop new chocolate products combining the Biscoff
taste and texture with Mondelez's Cadbury, Milka and other key chocolate brands
in Europe, with the option to expand globally. The co-branded products are
expected to launch in early 2025, with Cadbury and Biscoff in the United
Kingdom, as well as Milka and Biscoff in Europe.

Headquartered in Belgium, Lotus Bakeries operates worldwide in the natural
snacking segment with brands including Lotus, Biscoff, nakd, TREK, BEAR,
Kiddylicious, Peter's Yard, Dinosaurus, Peijnenburg and Annas.



Copyright(c) 2024 RTTNews.com. All Rights Reserved

Copyright RTT News/dpa-AFX
Name WKN Börse Kurs Datum/Zeit Diff. Diff. % Geld Brief Erster Schluss
MONDELEZ INTL INC. A A1J4U0 Xetra 61,350 18.06.24 09:24:26 -0,380 -0,62% 61,250 61,600 61,350 61,730

© 2000-2024 DZ BANK AG. Bitte beachten Sie die Nutzungsbedingungen | Impressum
2024 Infront Financial Technology GmbH