23.05.2024 15:00:08 - dpa-AFX: GNW-Adhoc: IVECO on the road with Metallica for the M72 Tour in Eur
Turin, 23(rd) May 2024. IVECO, the brand of Iveco Group N.V. (EXM: IVG) that
designs, manufactures and markets light, medium and heavy commercial vehicles,
is delivering on its partnership with the legendary Metallica for the European
leg of the band's M72 World Tour.
As Metallica gears up to thrill fans across Europe, IVECO is ready to support
the tour through eco-friendly transport solutions, trucker engagement
initiatives and projects for giving back to the local communities. The tour will
stop in nine European cities from May to July: Munich, Milan, Vienna, Helsinki,
Copenhagen, Oslo, Clisson, Warsaw and Madrid. The partnership was unveiled in
November 2024 during the launch of IVECO's renewed 2024 full range of vehicles,
with the official product launch video featuring the song "It's Electric" as
performed by Metallica.
SUSTAINABLE FLEET LOGISTICS
Ground transport for the European leg of the Metallica M72 Tour will be enhanced
with an IVECO multi-energy fleet to support the band in reducing its
environmental impact as it moves its equipment and production gear between
venues. The convoy will include 10 IVECO S-Way heavy-duty Liquefied Natural Gas
(LNG) vehicles and 4 IVECO S-Way trucks powered by renewable diesel. The use of
these low-carbon fuels that are available today at scale will contribute to
reducing the CO(2) emission impact of the Tour on the road.
Additional logistics support will be provided by a complementary convoy of 2
electric IVECO S-eWay vehicles (the first electric-born heavy-duty truck fully
manufactured by IVECO), 2 IVECO S-Way LNG trucks and 1 IVECO S-Way truck powered
by renewable diesel. An IVECO S-eWay Fuel Cell Electric Vehicle will join the
fleet in Spain for the final dates of the tour. The IVECO fleet for Metallica is
fully connected and remotely monitored 24/7 through the brand's Customer Uptime
Centre.
For the refuelling of the vehicles along the routes to the concert venues, IVECO
will leverage its partnership with Shell. The energy company's network of
filling stations will supply low-carbon fuels to enable the vehicles to achieve
a low-emission transport journey in an extension of the ongoing agreement with
IVECO for the joint development of low-carbon and highly efficient energy
solutions. Carbon credits will be purchased by Shell for the calculated well-to-
wheel CO(2 )equivalent emissions that could not be avoided or reduced through
the utilisation of renewable fuels.
LOW-IMPACT SHUTTLE BUSES
The crew shuttle service to concert venues throughout the European tour will be
provided by IVECO BUS, the urban, intercity and tourist bus brand of Iveco
Group. Two eDaily electric minibuses and a renewable diesel-compatible Evadys
coach will be used in the different cities, ensuring that the staff move about
sustainably and comfortably.
SPECIAL EDITION M72 LIVERY
Iveco Group's Centro Stile designed a special edition livery for the entire
fleet, taking inspiration from the colours featured on Metallica's 72 Seasons
album, which centres on the formative first 18 years of life, or 72 seasons,
that are full of growth and evolution. The trucks are painted black with a
bright yellow finish, and the front grille proudly displays the iconic Metallica
logo. An additional Metallica special series, limited to 72 high-end heavy-duty
trucks with exclusive outfitting, will hit the market in the second half of the
year.
TRUCK DRIVERS TOP OF MIND
At the core of all IVECO does are truck drivers, including in its partnership
with Metallica, and initiatives are planned to celebrate their special role. On
specific routes, a journalist or vlogger will be on board to document the
journey from venue to venue, giving visibility to the fundamental work of
truckers. A unique contest will encourage drivers of any vehicle brand to submit
videos of themselves performing to Metallica music for a chance to win concert
tickets and other prizes. Finally, the MY METALLICA TRUCK digital tool will
offer fans a Metallica-themed background that can be personalised with their
photograph for sharing on social media.
IVECO VILLAGE
At the nine concert venues guests will be invited to IVECO VILLAGE, an area
dedicated to fans where a heavy-duty electric IVECO truck will be on display.
Within the area there will also be an IVECO motorhome customised with the
distinguishable M72 livery and a photo opportunity with the front grille of an
IVECO S-Way heavy-duty truck decorated in Metallica 72 Seasons colours.
COMMUNITY CONTRIBUTIONS
Among the strongest links between IVECO and Metallica is a commitment to social
responsibility. Equal donations will be made at each tour stop to local
organisations by both the brand and the band through Metallica's All Within My
Hands Foundation. These contributions will be delivered through grants to
support the fight against hunger and provide emergency services for the homeless
and vulnerable women and children.
Gerrit Marx, Chief Executive Officer, Iveco Group, commented: "Collaborating
with Metallica, a band that not only resonates with fans worldwide but also
echoes our commitment to environmental sustainability and social responsibility,
makes perfect sense for Iveco Group. This partnership goes above and beyond mere
logistical support; it embodies our resolve to lead the transition towards a
cleaner future in transport and advance a more sustainable society. Metallica
and Iveco Group share several core values: a spirit of innovation, a drive for
change and a commitment to community contribution. Staying at the forefront of
our industries requires us to continually evolve and challenge ourselves,
pushing the limits of what we can achieve and constantly seeking innovative ways
to enhance our performance. This ethos we share with Metallica motivates us to
keep striving for excellence."
"When we first met with Iveco Group they illustrated their vision for this
project and how they aim to change the future of transportation and carbon
emissions. We immediately knew that Metallica's goals aligned with theirs, and
realized the huge potential of reducing CO(2) emissions in heavy-duty transport
vehicles. We'll be launching our partnership in May of '24 when the M72 World
Tour continues throughout Europe with IVECO's electric and natural gas vehicles
moving our gear from city to city. Together we'll be able to contribute to Iveco
Group's pledge of reaching net zero carbon emissions by the year 2040. How
incredible for us to be part of that!" commented Metallica.
Iveco Group N.V. (EXM: IVG) is the home of unique people and brands that power
your business and mission to advance a more sustainable society. The eight
brands are each a major force in its specific business: IVECO, a pioneering
commercial vehicles brand that designs, manufactures, and markets heavy, medium,
and light-duty trucks; FPT Industrial, a global leader in a vast array of
advanced powertrain technologies in the agriculture, construction, marine, power
generation, and commercial vehicles sectors; IVECO BUS and HEULIEZ, mass-transit
and premium bus and coach brands; IDV, for highly specialised defence and civil
protection equipment; ASTRA, a leader in large-scale heavy-duty quarry and
construction vehicles; MAGIRUS, the industry-reputed firefighting vehicle and
equipment manufacturer; and IVECO CAPITAL, the financing arm which supports them
all. Iveco Group employs more than 36,000 people around the world and has 20
industrial sites and 31 R&D centres. Further information is available on the
Company's website www.ivecogroup.com (http://www.ivecogroup.com)
Media Contacts:
Francesco Polsinelli, Tel: +39 335 1776091
Fabio Lepore, Tel: +39 335 7469007
E-mail: mediarelations@ivecogroup.com (mailto:mediarelations@ivecogroup.com)
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